Marketing and Communications Manager

About the Company

Firmus Capital is a Singapore-headquartered private equity real estate investment manager. The firm brings together strong asset management expertise and a practical, hands-on investment style while overseeing a varied portfolio of commercial and retail properties across Singapore and Australia.

Role Summary

The company is looking for a proactive and strategically minded Marketing and Communications Manager to own the full marketing function from planning through execution. The position will strengthen the brand, build stronger investor and stakeholder relationships, support capital raising materials and activities, and deliver integrated marketing programmes across online and offline channels. The role also contributes to improving performance outcomes for retail and office assets.

Key Responsibilities

• Create and roll out marketing plans that support business goals and reinforce the company’s brand positioning.
• Write and shape content for investor updates, fund presentations, case studies, websites, pitch materials, social channels, and company profiles.
• Plan and run digital marketing initiatives such as LinkedIn, email, and paid media campaigns to improve brand visibility, generate leads, and attract investor attention.
• Manage the company website’s design and ongoing upkeep, including SEO and SEM improvements.
• Coordinate investor and client touchpoints such as events, webinars, gifting programmes, and roadshows to strengthen relationships and support fundraising.
• Drive B2C marketing for retail properties through campaign planning, seasonal promotions, tenant partnerships, and mall events that help increase foot traffic and shopper spending.
• Handle social media activity, including content planning, partnerships, competitions, and influencer collaborations.
• Provide marketing support for leasing efforts through promotional materials and tenant-attraction campaigns.
• Measure campaign results and prepare performance reports to guide optimisation and stakeholder updates.
• Build, maintain, and expand CRM and email databases for both investor communication and shopper engagement.
• Partner with internal teams such as asset management, sales, leasing, and investments to ensure marketing efforts stay aligned.

Requirements

• A bachelor’s degree in Marketing, Communications, or a closely related discipline is required.
• Prior experience in marketing and communications within commercial real estate and/or private equity is preferred.
• Strong writing and storytelling skills, with the ability to tailor messaging for different audiences.
• Comfort with digital marketing platforms, campaign coordination, and performance measurement tools.
• Excellent organisational ability, strong resourcefulness, and the capacity to manage several projects at once with accuracy.
• Must be self-driven and comfortable working in a fast-moving, collaborative, and entrepreneurial setting.

Additional Information

This is a full-time, onsite role based in Singapore.