Manager, Product Marketing

Company Overview

SoSafe aims to become the foremost human risk management provider in Europe through an award-winning platform that fosters cybersecurity and data protection awareness by triggering behavior change using engaging training and simulations. Cybercrime costs exceed $10 trillion globally and are increasing annually by 15%, presenting significant challenges SoSafe seeks to address.

Role Overview and Responsibilities

This senior position is responsible for defining and governing SoSafe's strategic product marketing messaging, not as a list of features but as a category-defining narrative establishing human risk management as a critical platform. The manager will develop and oversee portfolio-level messaging and launch frameworks, maintaining market and competitive intelligence to ensure SoSafe's positioning remains differentiated and leading.

Key accountabilities include:

• Owning and evolving the portfolio messaging architecture that explains human risk management and its significance in straightforward customer-centric language.
• Crafting and managing go-to-market (GTM) strategies, launch prioritization, channel approaches, and maintaining a tiered launch system focused on commercial outcomes.
• Continuously monitoring the competitive landscape, industry trends, analyst perspectives, and buyer insights to inform messaging, roadmap decisions, and market positioning.
• Providing narrative leadership for CEO communications, major events, analyst interactions, and maintaining consistent messaging across categories and sales levels.
• Leading and mentoring two senior product marketing managers, setting clear expectations, fostering a productive operating model, and facilitating cross-functional collaboration.

Day-to-Day Activities

• Maintaining and updating portfolio messaging as market or product perspectives evolve.
• Developing master messaging frameworks focused on customers' situations, problems, solutions, and differentiation, using accessible language.
• Leveraging AI tools routinely to streamline research, message iteration, persona development, and competitor analysis.
• Managing GTM plans, ensuring alignment of product milestones with sales campaigns and field readiness for optimal commercial impact.
• Handling tiered launch governance including quality standards, criteria, coordination, and negotiation with product management teams.
• Monitoring and updating competitive intelligence materials and quickly translating analyst developments into actionable insights.
• Setting performance goals, conducting regular coaching sessions, and developing measurable plans to enhance team effectiveness.
• Identifying and removing operational blockers to enable focus on impactful marketing activities.

Experience & Qualifications

• Over eight years experience in B2B SaaS environments with proven ownership of positioning, messaging, and GTM strategy.
• At least two years of experience managing teams, including performance management and development coaching.
• Demonstrated ability to design and implement portfolio-level messaging, not limited to individual products.
• Experience managing tiered launch programs with clear commercial accountability.
• Proven cross-functional leadership skills to align sales, marketing, product, and customer success teams around GTM plans.
• Expertise utilizing AI to enhance productivity and team capabilities.

Preferred Qualifications

• Familiarity with cybersecurity industry, CISO buyers, and associated professional identities.
• Experience shaping positioning for emerging categories rather than only established products.

Benefits and Perks

• Flexible working hours supporting work-life balance, 33 vacation days, and parental leave.
• Wellbeing and financial wellbeing supports including access to counseling services, corporate discounts, and fitness benefits.
• Engagement through virtual events, team collaboration activities, and local meet-up opportunities.
• Additional perks such as technology equipment, referral bonuses, personal development budgets, and a dog-friendly office environment.
• Note: Benefits may differ by office location and are detailed further during the interview process.

Additional Information

Location for this fully remote role includes candidates based in Ireland, UK, or Germany. The successful candidate will be part of a fast-growing company backed by prominent venture capital investors, committed to innovation and diversity in cybersecurity.