Manager, Open To Buy & Brand Demand Planning - Southeast Asia

Role Overview

This position oversees comprehensive seasonal brand planning alongside Open To Buy (OTB) development for multiple markets across Southeast Asia. The incumbent translates medium to long-term business and financial goals into detailed category-level purchase plans. Collaborating closely across functions, the role manages and tracks seasonal sales, demand, and inventory forecasts while ensuring alignment among brand, commercial, and finance teams.

Key Responsibilities

• Lead the orchestration of seasonal demand and OTB planning for various categories and markets, converting strategic business targets into actionable buy plans.
• Utilize sales data, inventory projections, reports, and market insights to guide demand planning, evaluate scenarios and support impactful decisions.
• Partner with brand, commercial, and finance stakeholders to maintain cohesive category strategies and financially sound plans.
• Analyze sales, margin, and price-value mix performance against plans, offering insights, spotting risks and prospects, and initiating plan revisions as necessary.
• Drive continual enhancements in planning cycles, including processes, governance, and methods of operation.
• Create and refine reporting, dashboarding, and planning tools to boost data integrity, visibility, and actionable intelligence.
• Engage in projects related to demand planning such as ad-hoc evaluations, pilots, and cross-departmental improvements.

Collaborative Relationships

• SEA Demand Planning and Financial Planning & Analysis teams
• SEA Commercial and Brand divisions
• Country leadership and channel/brand teams
• Country brand finance personnel
• Marketing operations
• Supply chain management
• EMEA Demand Planning colleagues

Required Skills and Competencies

• Strong analytical aptitude with the capability to transform complex datasets into straightforward, actionable business intelligence.
• Established background in business analysis or demand planning, focused on performance management within expansive sales environments.
• Strategic thinker who balances attention to details with proficiency in advanced data analysis, trend evaluation, and forecasting to empower planning decisions.
• Expertise in Microsoft Excel for structured reporting and analysis, and PowerPoint for executive communications and documentation; familiarity with Power BI or similar visualization tools is advantageous.
• Excellent communication and presentation talents, capable of effectively coordinating across diverse functional teams.
• Sound commercial and business insight with the ability to challenge assumptions and align Sales, Marketing, and Finance efforts.
• Proactive, organized, adaptable individual with a growth-oriented mindset, committed to continuous improvement of processes and tools.

Education and Qualifications

• Bachelor's degree in Business, Economics, Data Analytics, Engineering, Supply Chain Management, or related disciplines; equivalent professional experience will be considered.
• Minimum of 5 years of relevant professional experience.
• At least 2 years experience in finance, planning or forecasting roles.

Additional Information

Adidas promotes a diverse and inclusive workplace, encouraging individual expression and strictly prohibiting harassment or discrimination of any kind. The company is an equal opportunity employer committed to fair treatment of all applicants and employees.