Manager, Creator Community & Events

About Warmies

Warmies is a rapidly expanding brand operating in the intersecting space of toys, collectibles, and health wellness products. The company's growth is strongly driven by strategic partnerships with creators, community engagement, and impactful brand activations.

Role Overview

The Creator Community & Event Manager will play a vital role in developing and managing TikTok Shop affiliate programs, creator relations, and brand-driven events that generate millions of impressions. This individual is expected to strategically manage and scale creator programs and lead community-oriented events primarily in Q1 and Q4 of each year.

Key Responsibilities

• Execute, scale, and oversee TikTok Shop affiliate initiatives including creator sourcing, onboarding, creative strategy, commission tracking, and amplifying effective campaigns.
• Manage daily interactions with the TikTok Shop agency, monitor performance, ensure accountability, resolve issues, and coordinate creator strategies.
• Demonstrate hands-on expertise with TikTok Shop mechanics, including affiliate setup, sample handling, showcases, live events, and performance incentives.
• Lead creator seeding campaigns to expand the affiliate network towards hundreds of active members.
• Identify top-performing organic creators for Spark Ads amplification in collaboration with paid media teams.
• Develop and maintain a tiered creator roster on TikTok and Instagram across lifestyle, wellness, mom, and gift guide categories ranging from 100k to 1M followers.
• Manage large-scale gifting and seeding programs with systematic tracking rather than ad hoc distributions.
• Implement Meta whitelisting processes, sourcing creative content, coordinating licensing, and collaborating on dark post amplifications with paid media.
• Execute Spark Ads campaigns on TikTok, determining optimal use between Spark and Whitelisting, coordinating closely with paid media.
• Craft precise yet flexible creator briefs that encourage engaging content through clear messaging, hooks, and format guidance.
• Forge authentic community relationships with creators beyond transactional vendor interactions.
• Initiate and expand a Discord channel for creators featuring regular meetings, contests, and sharing creative insights.
• Assist in the organization and execution of seasonal brand events where creators are the focal audience and content generation is paramount, primarily in Q1 and Q4.
• Approach events as community gatherings: prepare creators beforehand, coordinate activities onsite, and manage post-event content delivery.
• Collaborate with PR teams or agencies to boost media coverage stemming from brand activations.
• Support retail co-marketing efforts linked to seasonal product pushes.

Required Experience & Qualifications

• 3 to 5 years of hands-on experience in creator or influencer marketing within fast-growing DTC brands or TikTok-focused agencies.
• Proven success growing TikTok Shop creator/affiliate programs with measurable GMV impact.
• Expertise in devising creator contest strategies and calendars to foster engagement and retention.
• Experience managing external creator agencies or partners with accountability for performance metrics.
• Handled gifting and seeding at scale, supported by organized tracking systems.
• Strong creative strategy and brief writing capabilities, with demonstrable results.
• Practical knowledge executing Meta whitelisting campaigns and TikTok Spark Ads.
• Sharp analytical skills with growth marketing acumen, connecting creator activities to business outcomes.
• Ability to independently manage multiple tasks swiftly and communicate effectively with leadership.
• Deep knowledge of TikTok Shop/Seller Central, creator economy metrics (GMV, EMV, CPM, commission and incentive structures).
• Proficient with tools such as Grin, Aspire, Superfiliate, Cruva, Euka, Kalo, and advertising platforms including Meta Ads Manager and TikTok Ads Manager.

Preferred Attributes

• Existing creator network within lifestyle, wellness, self-care, mom, or gift guide verticals (100k–1M followers) ready to be activated.
• Current TikTok Shop affiliates delivering sales in home, gifting, or comfort categories.
• Understanding of retail and Amazon influencer impacts on search ranking, best seller rank, and product listings.
• Strong familiarity with paid social mechanisms, able to bridge creator content with paid media strategies.
• Experience with seasonal DTC brand event management.
• Existing relationships in public relations or earned media.

Why Join Warmies?

This position offers significant responsibility at a brand with solid product-market fit, dedicated customers, and rapid expansion. The role integrates creator community leadership with diverse marketing functions including organic content, paid ads, and brand events. Candidates will collaborate with paid and organic teams, manage dedicated budgets, and grow with the company’s fast pace.

Compensation and Benefits

The starting salary ranges from $75,000 to $90,000 annually, aligned with relevant industry experience. The company provides health, dental, and vision insurance benefits.