Manager, China Outbound Agency Marketing, Global Business Marketing

About the Role

The Scaled Growth Agency Marketing team, part of TikTok's Global Business Marketing division, collaborates directly with Independent Agency Sales to boost growth and retention among managed agencies. This position is dedicated to China Outbound (CNOB) agencies, specifically those helping Chinese outbound businesses expand internationally. It involves driving agency growth by increasing agency investment in TikTok and expanding the network of agencies within TikTok's advertising ecosystem.

Key Responsibilities

• Develop and implement strategies to deepen advertiser engagement within existing agencies, enabling their growth on TikTok.
• Design and lead marketing programs for acquiring new agencies aligned with TikTok's global strategic goals.
• Organize and facilitate TikTok-led agency events such as Agency Day, Top Table, and Showtime to showcase product insights and success stories.
• Expand matchmaking initiatives to connect agencies and advertisers for mutual growth.
• Engage executive leaders of top-tier agencies through early product access and exclusive beta programs.
• Partner with regional and global marketing, marketing solutions, and sales units to tailor engagement and training efforts across markets.
• Set performance indicators and assess the impact of marketing activities on agency expansion and revenue growth.

Required Qualifications

• More than five years of experience in B2B marketing, including integrated, growth, or agency marketing roles.
• Demonstrable success creating and executing marketing initiatives that increase growth, client retention, and revenue alongside sales teams.
• Proven ability to manage cross-functional projects involving sales, product marketing, enablement, and regional teams in dynamic environments.
• Strong skills in project management, stakeholder communication, and program execution.
• Data-driven decision-making capability to evaluate marketing effectiveness and optimize activation and revenue outcomes.

Preferred Skills and Experience

• Background in digital media, advertising, technology, or platform-based businesses.
• Experience engaging with or marketing to advertising agencies, media agencies, channel partners, or SMB sectors.
• In-depth knowledge of agency business models, media planning, and stakeholder needs from practitioners to executive levels.
• Familiarity with industry associations, trade groups, and marketing events across key global markets.
• Competence in designing educational and upskilling initiatives plus event programming to drive commercial results.
• Insight into digital advertising platforms, performance marketing, metrics, and attribution methods.
• Able to thrive in ambiguous and evolving environments while developing programs from concept to launch.
• Understanding of AI applications within advertising and marketing technology ecosystems.
• Effective communicator capable of clearly articulating ideas and strategies.

About TikTok

TikTok is a premier short-form mobile video platform dedicated to inspiring creativity and generating joy worldwide. Its global headquarters are in Los Angeles and Singapore, with offices across major cities including New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Work With Us

Creativity and innovation are central to TikTok's mission. Our diverse and global teams support authentic expression and connection for millions. We value curiosity, humility, and impact-driven work ethics. We embrace challenges with resilience and an "Always Day 1" mentality to foster ongoing innovation and success.

Diversity and Inclusion

TikTok strives to build an inclusive workplace where every employee's skills and perspectives are respected, reflecting the varied communities we serve worldwide.

Acknowledgment of Country

We acknowledge and respect the Traditional Custodians of the land throughout Australia and honor their connection to land, sea, and community, extending respect to Aboriginal and Torres Strait Islander peoples past and present.