Manager, Brand Content Marketing - Tory Burch Foundation

About Tory Burch and the Foundation

Tory Burch is a distinguished American luxury lifestyle brand established in 2004, rooted in the casual elegance of American sportswear. Known for flawless silhouettes, innovative materials, vibrant color pairings, and a blend of past and present aesthetics, their collections range from ready-to-wear garments to handbags, footwear, accessories, jewelry, home goods, and beauty products. Central to the company’s mission is the empowerment of women, both through its range of products and the philanthropic efforts of the Tory Burch Foundation. Founded in 2009, the Foundation provides women entrepreneurs in the U.S. with critical access to capital, education, and community support.

Work Environment

The workplace culture at Tory Burch encourages exploration, creativity, discovery, and camaraderie with an emphasis on enjoyment alongside hard work and meaningful results.

Life at Tory Burch

• Inclusive and welcoming culture where every individual is empowered to make an impact.
• Competitive pay and rewards tied to performance excellence.
• Comprehensive benefits supporting mental, physical health, financial security, and overall wellness.
• Generous discounts on company collections and access to exclusive sales events.
• Free executive coaching opportunities to foster professional development.
• Strong commitment to social responsibility with paid volunteer days and involvement through the Tory Burch Foundation.

Role Overview

This role is ideal for a skilled storyteller and strategic content marketer experienced in crafting compelling brand narratives across diverse formats such as video, social media, newsletters, founder stories, webinars, live events, and web content. The Manager, Brand Content Marketing will oversee the creation, production, and distribution of high-quality content aligned with the Foundation's mission, focusing on digital channels and audience engagement strategies.

Daily Responsibilities

• Manage and drive the editorial calendar covering email campaigns, social media, website updates, webinars, and live events to ensure content aligns with organizational goals, program launches, and audience needs.
• Hands-on production of dynamic content, including social media series, short-form videos, newsletters, founder stories, event promotions, and copy refinement.
• Support the planning and execution of webinars and virtual programs by coordinating timely topics, selecting speakers, refining presentations, and generating follow-up content to maximize engagement.
• Collaborate with marketing, experience teams, external partners, subject experts, and entrepreneurs to source ideas, shape impactful stories, and deliver high-value content.
• Maintain consistent Foundation voice across all communications including registration pages, newsletters, social captions, event copy, campaigns, and videos.
• Leverage audience data and channel analytics to assess content effectiveness, implement improvements, and recommend strategies for growth.

Qualifications

• Minimum of four years’ experience in content marketing, brand content development, social media, editorial work, communications, or digital marketing.
• Outstanding writing and editing skills capable of simplifying complex ideas into engaging and accessible content.
• Proven ability to manage content across multiple platforms including websites, email, social media, video, webinars, and events.
• Track record of delivering content that enhances brand visibility, engagement, and marketing objectives.
• Experience creating briefs and collaborating effectively with video production, graphic design, and media teams.
• Strong knowledge of channel-specific strategies such as social-first storytelling, email marketing segmentation, newsletter creation, and content performance optimization.
• Skilled in developing webinar, event, newsletter, founder story, thought leadership, and branded content.
• Capacity to translate strategic priorities into clear content plans and high-quality campaign materials.
• Familiarity with web content management and user experience best practices.
• Excellent project management capabilities to juggle timelines, approvals, creative inputs, and production details.
• Experience working cross-functionally across marketing, programming, partnerships, creative teams, and senior leadership.
• Proficient in using data analysis and performance metrics to enhance content strategy and identify growth opportunities.
• Self-motivated with sharp attention to detail, urgency, consistency, and a proactive approach to problem solving.
• Experience with Google Workspace, project management tools (Monday.com or similar), email marketing platforms, CMS, webinar software, and social media publishing tools is preferred.

About the Tory Burch Foundation

The Foundation strives to amplify women's economic opportunities by supporting entrepreneurs with resources to build sustainable businesses. Its ecosystem of experts and industry leaders fosters connections that help women entrepreneurs grow, become leaders, and influence economic change. Program participants demonstrate improved business longevity, revenue growth beyond $1 million, and greater funding acquisition compared to peers.

Team Values and Collaboration

• Adaptability: proactive changes ahead of necessity
• Entrepreneurship: ownership of responsibilities
• Collaboration: team-driven success
• Client & Brand Focus: empathy in decision-making
• Living Values: supportive workplace culture
• Functional Expertise: commitment to ongoing learning and development

Compensation and Benefits

This position offers a salary range between 90000 and 120000 USD per year, dependent on relevant experience and work location. Comprehensive benefits cover health, financial security, and wellness initiatives.

Equal Opportunity and Accessibility

Tory Burch LLC is an equal opportunity employer valuing diversity and inclusion, providing equal employment opportunities regardless of age, race, religion, gender, sexual orientation, disability, or any protected status. Reasonable accommodations are offered during the application and work processes. Applicants needing assistance or accommodations for hiring should contact the appropriate talent support.