Manager Audience Segmentation
Riyadh Region · Full Time
Be the first to apply
- Experience
- 7+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 3 hours ago
- Work mode
- In office
- Education
- Degree
- Resume
- Required to apply
Job description
About Riyadh Air
Riyadh Air (RX), based in Saudi Arabia's capital, is an emerging national airline aiming to revolutionize air travel by positioning Saudi Arabia as a global aviation and trade hub. As a digitally native carrier, it plans to connect the kingdom with over 100 international destinations.
Role Overview
This key leadership position focuses on the strategic development and execution of customer segmentation and personalization frameworks. You will harness data analytics, technology, and creative strategy to unlock meaningful customer insights, driving engagement and business outcomes.
Key Responsibilities
- Establish segmentation principles informed by customer behavior, market dynamics, and business goals.
- Design targeted marketing strategies to optimize communication, content delivery, and overall customer experience.
- Collaborate cross-functionally with marketing, product, guest experience, and analytics teams to deploy scalable segmentation and personalization initiatives across digital platforms such as web and mobile.
- Manage data modeling, predictive segmentation, and performance metrics to convert insights into actionable marketing tactics.
Candidate Profile
- Possess a degree qualification with at least 7 years' experience in digital marketing, analytics, audience segmentation, or personalization.
- Demonstrated success in creating and implementing segmentation and personalization strategies within B2C, e-commerce, or digital contexts, leveraging CRM, marketing automation, and analytics systems to enhance customer engagement and loyalty.
- Expertise in data analysis, customer insight generation, and predictive modeling, with practical experience using tools like Adobe Target and analytics platforms including Google Analytics or Adobe Analytics.
- Strong leadership and collaborative abilities enabling effective coordination with Marketing, Product, and Data teams to deliver integrated targeting solutions.
- Additional strengths include knowledge of customer journey mapping, multi-channel marketing approaches, and adherence to data privacy standards.
Application Process
This is a unique chance to influence the future landscape of air travel. Candidates are encouraged to submit applications promptly for consideration by our Talent Acquisition team.