Lifecycle And Retention Marketing Expert

Company Overview

Paras Cosmetics Pvt Ltd, established in 1976, operates in the hair care, skincare, and beauty salon sectors. The company, after thorough research in cosmetics, launched the Aroma Care brand to offer premium products at affordable prices. It constantly innovates by combining international beauty technologies with herbal ingredients, focusing on Indian consumer preferences in beauty and personal care.

Role Summary

The Lifecycle and Retention Marketing Expert will design and execute strategies to enhance customer engagement, repeat buying, and brand loyalty for Paras Cosmetics' offerings. This onsite full-time position in Vijayawada involves managing customer lifecycle campaigns such as onboarding, activation, retention, and re-engagement. The expert will analyze customer data to segment audiences and deliver targeted communications via email, SMS, and other owned channels.

Key Responsibilities

• Manage end-to-end customer lifecycle marketing campaigns including onboarding, retention, activation, and win-back efforts.
• Analyze customer data and segment audiences to optimize targeting and communications.
• Utilize multiple channels such as email and SMS for targeted marketing communications.
• Track and measure campaign results, identify trends, and optimize retention funnels continuously.
• Collaborate effectively with product, sales, content, and design teams to deliver cohesive marketing strategies.
• Conduct A/B testing and experiment with new tactics to maximize customer lifetime value and minimize churn.
• Keep current with best practices in lifecycle marketing especially within beauty and cosmetics domains and apply insights to the Aroma Care brand.

Qualifications and Requirements

• Strong experience in lifecycle and retention marketing, including customer segmentation and loyalty program development.
• Proficient in using CRM platforms and campaign management tools for executing direct marketing campaigns over email, SMS, and other channels.
• Demonstrated analytical ability to use data and metrics for evaluating campaign performance and informing strategic decisions.
• Excellent communication skills with the ability to craft persuasive customer messaging and collaborate with creative teams.
• Relevant industry experience in FMCG, beauty, or cosmetics marketing is highly advantageous, along with an understanding of Indian consumer behavior.
• Bachelor's degree in Marketing, Business, Communications, or a similar field; advanced education is a plus.
• Willingness and ability to work onsite in Vijayawada, managing multiple campaigns efficiently with strong organizational skills.