K-12 Sales Account Executive

About Lumi

Lumi, founded by Colin Kaepernick, is pioneering storytelling through advanced Generative AI technology. Their mission focuses on democratizing storytelling to foster diversity and innovation by enabling anyone to create unique characters and compelling narratives easily from home. Currently, Lumi collaborates with K-12 schools to enhance student engagement and literacy by facilitating the creation of comics and graphic novels in classrooms.

Key Responsibilities

• Generate top-of-funnel leads by executing targeted outreach, research, and multi-channel campaigns aimed at district leaders, schools, and partners.
• Screen and prioritize potential clients to secure impactful meetings with superintendents, CFOs, curriculum directors, and principals.
• Conduct discovery calls to comprehend district objectives and align Lumi's offerings with priorities such as literacy, attendance, equity, and innovation.
• Perform tailored demonstrations and presentations for various stakeholders including administrators, educators, and board members.
• Craft and present personalized proposals while managing the full sales cycle from initial contact to contract closure.
• Build enduring relationships with education leaders and partners, positioning Lumi as a strategic, trusted advisor.
• Identify opportunities for account expansion including multi-year renewals and district-wide implementations.
• Collaborate closely with Customer Success and Product teams to ensure smooth transitions and foster account growth.
• Maintain and update pipeline activity meticulously within the CRM system, providing accurate forecasts and insights.
• Consistently achieve or surpass monthly, quarterly, and annual sales and pipeline objectives.
• Represent Lumi at conferences, exhibitions, and district events to enhance brand visibility and generate new business prospects.
• Leverage cutting-edge AI outreach and engagement platforms to maximize efficiency and sales outcomes.
• Contribute field-based insights to refine go-to-market strategies, sharpen sales messaging, and support the company's growth playbook.

What Lumi Values

• Complete ownership and responsibility of the sales process ensuring successful results and long-term partnerships.
• Clear, persuasive, and empathetic communication inspiring confidence among district leaders and collaborators.
• Resilience and grit to thrive in a fast-paced, high-growth startup and overcome rejection with determination.
• Strategic hustle balancing high-volume outreach with effective prioritization for maximal impact.
• Alignment with Lumi’s vision to transform storytelling and literacy in education, focusing on student success.
• Willingness to dedicate extra effort, long hours, and focus to surpass expectations and innovate in educational technology sales.
• Commitment to excellence by setting and surpassing elite standards of success in the sector.

Required Qualifications

• A minimum of 3 to 5 years experience in education sales roles such as SDR, BDR, Account Executive or mixed roles, with proven quota overachievement.
• Extensive understanding of the K-12 educational system, including procurement, funding processes, and decision-making hierarchies.
• Exceptional interpersonal and relationship-building skills with senior educational executives including superintendents and CFOs.
• Strong presentation skills and storytelling capabilities tailored for diverse audiences from boardrooms to classrooms.
• Successful experience managing complex sales cycles involving multiple stakeholders.
• Highly organized with disciplined CRM usage and precise forecasting abilities.
• Comfort and adaptability working in a fast-paced startup environment, with a capacity to develop new sales approaches.
• Proven tenacity in environments with high rejection rates such as direct sales or fundraising.
• Demonstrated excellence and top-tier performance in competitive professional, academic or athletic contexts.
• Passion for education, literacy improvement, and empowering school districts to achieve transformational outcomes for students.

Compensation and Location

• Base salary between $125,000 and $175,000 annually.
• Equity stake ranging from 0.04% to 0.1%.
• Remote work based in the United States with periodic in-person meetings.