Junior Marketing Manager (B2B Marketing & Lead Generation)

About the Company

KB Marketing GmbH is a rapidly expanding digital agency and consultancy specializing in serving mid-sized industrial companies, including hidden champions. Their expertise lies in developing digital marketing strategies such as landing pages, outbound and inbound campaigns, sales optimization, and direct marketing. From their Essen location, they support around 120 clients across Germany with data-driven marketing projects focused on lead generation, aiding clients in future-proofing and growth.

Role Overview

The Junior Marketing Manager will handle comprehensive B2B marketing projects with a focus on lead generation, supporting industrial mid-market clients. This position offers excellent opportunities for professional growth, including ongoing training in psychology and marketing.

Key Responsibilities

• Design and implement B2B marketing campaigns including target audience research, copywriting, landing page creation, and basic graphic tasks.
• Maintain and strengthen client relationships with esteemed mid-market companies, serving as a trusted point of contact to foster partnership and trust.
• Organize projects by tracking deadlines, acquiring necessary information, and managing straightforward technical duties with provided training.
• Gather client requirements and help formulate innovative marketing strategies.
• Conduct regular feedback sessions, enhance team collaboration, and contribute to project development.
• Provide email support responding to inquiries from existing clients.
• Ensure and improve overall client satisfaction.

What to Expect

• Starting salary ranges from €3,200 to €4,000 monthly depending on experience, with raises linked to tenure and performance.
• Career advancement is encouraged with goal to become a leadership figure as the company expands.
• A motivated and collaborative working environment with clear structures and high standards.
• Comprehensive paid onboarding lasting 2-4 months with tailored mentoring.
• Continuous development through regular training on latest AI and automation tools.
• Early opportunities to take responsibility by independently planning projects, devising strategies, and delegating tasks.
• Modern office located in Essen city center, equipped with top-tier facilities including parking, Apple devices, ergonomic desks, and limited occupancy per room for comfort.

Qualifications

• No prior experience in the industrial mid-market sector required; essential foundational knowledge will be imparted during onboarding.
• While graphic skills are helpful, emphasis is on creating campaigns that produce measurable results such as leads and revenue, not just attractive design.
• Confident communication skills are necessary as around 40% of the role involves customer interaction via video conferences and 60% operational marketing execution.
• Must be prepared to work independently with initiative beyond routine task fulfillment.