International Marketing Manager

About the Role

Join wagamama, a vibrant and growing food brand with over 165 restaurants across the UK, as an International Marketing Manager on a 12-month fixed-term contract. Based in London with hybrid working (one day per week at HQ), you'll play a pivotal role delivering marketing initiatives to boost sales and customer engagement across our international franchise network.

Key Responsibilities

• Plan, develop, and execute two major menu refresh campaigns annually alongside other marketing campaigns, managing the full process from briefing through creative development to analysis.
• Support new menu development by providing insights aligned with current market trends and customer preferences.
• Review and approve marketing materials from franchisees ensuring brand consistency and compliance with guidelines.
• Serve as the main marketing contact for franchise partners, offering support and guidance as needed.
• Manage wagamama’s international websites and social media channels, ensuring content is up to date and compliant with local regulations.
• Oversee franchisee administrative rights for website and social updates while ensuring quality control.
• Liaise with third-party customer satisfaction provider, analyzing monthly feedback to identify improvement opportunities.
• Assist the Head of International Marketing with onboarding new franchise markets by developing tailored marketing strategies.

Requirements & Skills

• Experience in international marketing, preferably within food & beverage or franchising sectors.
• Strong project management abilities capable of handling multiple campaigns and stakeholders simultaneously.
• Proficiency in digital marketing tools, website management, and social media platforms such as Facebook and Instagram.
• Capable of devising and implementing effective marketing strategies and campaigns.
• Excellent communication skills to motivate and engage key stakeholders in marketing initiatives.

Benefits & Perks

• Hybrid working model with only one day per week at the London HQ.
• Inclusive company culture with modern office facilities, complimentary fresh fruit and soft drinks.
• £200 monthly food allowance to enjoy wagamama dishes.
• Private healthcare coverage.
• 3% pension contributions.
• 25 days holiday in addition to bank holidays.
• Discounts across retail, hospitality, and leisure sectors.
• Family-friendly pay policy offering 26 weeks full pay and 13 weeks half pay for expectant or adopting parents.

Additional Information

This role requires a presence at the London HQ once weekly, with the rest of the working week remote. You will be a key driver in ensuring the consistency and effectiveness of wagamama's international marketing efforts through close collaboration with franchise partners and third-party providers.