International Marketing Coordinator

Role overview

This full-time ongoing position sits within Western Sydney & External Engagement and is based at Western Sydney University’s Parramatta South campus, with flexible working arrangements available. The role is focused on shaping and delivering international marketing activity that supports offshore student recruitment and strengthens the university’s profile in priority global markets.

The position offers a salary at HEW Level 7, ranging from $107,053 to $115,469 per annum, along with 17% superannuation and leave loading. The job reference is REF1582W.

What you will do

You will guide the planning and execution of market-led marketing strategies that promote the university’s transnational education and offshore education portfolio across key international regions. The role is responsible for improving brand presence, deepening audience engagement, and contributing to stronger international student recruitment outcomes.

You will oversee a portfolio of marketing initiatives and decide campaign priorities, channel mix, and investment choices to improve performance. This includes delivering coordinated campaigns across digital, content, events, and partner-driven activity, all aligned to recruitment timelines and local market requirements.

Working with international recruitment teams, offshore partners, and internal stakeholders, you will provide specialist advice that informs market strategy, campaign planning, and offshore engagement. You will use market intelligence and performance metrics to refine campaigns, maintain brand consistency, and support ongoing improvement across varied international settings.

Success measures

• Targeted marketing programs are delivered in a way that supports offshore recruitment goals.
• Market-specific strategies are developed to reflect priorities and local audience needs.
• Stakeholders are actively engaged to ensure coordinated campaign execution.
• Digital campaigns are continually improved to lift engagement and conversion.
• Data-informed recommendations help shape strategy and investment decisions.

About you

The ideal candidate brings solid experience in international marketing and the confidence to work across multiple stakeholder groups. You should be able to deliver measurable outcomes in complex, diverse environments.

Applicants should hold a degree in marketing, communications, business, or a related field, or have equivalent professional experience. You should also have a track record of running integrated campaigns across both digital and traditional channels, along with the ability to shape strategy, use sound judgement, and influence others effectively.

Requirements and capabilities

• A qualification in marketing, communications, business, or a closely related area, or equivalent relevant experience.
• Proven ability to plan and deliver integrated campaigns across digital and offline channels.
• Experience developing marketing strategies and influencing stakeholder decisions.
• Understanding of international student recruitment and offshore education contexts.
• Strong analytical ability, communication skills, and stakeholder management capability.

Benefits

• Access to selected banking offers, salary sacrifice for onsite parking, and novated motor vehicle leasing.
• Support for wellbeing, including a free Employee Assistance Program, annual flu vaccination, eligibility for Fitness Passport, and discounted private health cover.
• Onsite childcare through long day care and early learning services at Campbelltown, Hawkesbury, Parramatta, and Penrith campuses, with discounted fees and salary packaging possible subject to centre capacity.

Application details

• Questions about the role can be directed to Jade Maharaj, Marketing & Communications Business Partner, using the reference code REF1582W.
• Applications close at 11:59pm on Sunday 19 July 2026.
• Applicants must be able to show evidence of Australian working rights at the time of applying.
• Only applications lodged through the university’s online recruitment system will be considered, and screening questions will need to be completed as part of the process.

Belonging and inclusion

The university states that it is committed to substantive equality and encourages applications from Indigenous Australians, people of all gender identities and expressions, people with disability, and candidates from culturally and linguistically diverse backgrounds. Reasonable adjustments during the recruitment process can be requested by contacting the talent acquisition team.

About the university

Western Sydney University describes itself as a bold, global, diverse, and energetic institution focused on student success, meaningful research, and stronger communities. The university says it has a mission to broaden opportunities, shape the future of education, and make a positive difference in the region and beyond.

Additional information

Division: Western Sydney & External Engagement. Location: Parramatta, New South Wales, Australia. Contract type: Full-Time. Job ID: REF1582W.

This is a full-time, ongoing role based at Western’s Parramatta South campus, with flexible working arrangements available.