Influencer Strategist (Contract)

About SoFi

Join SoFi in revolutionizing the financial services industry by leveraging mobile-first solutions that empower millions to achieve their financial goals. As a forward-thinking financial institution, SoFi blends innovation with member-centric values to make a meaningful impact every day.

Role Overview

As an Influencer Strategist at SoFi, you will be responsible for overseeing all aspects of influencer marketing campaigns across our brand and product lines. This includes sourcing suitable talent, crafting effective briefs, managing contract processes through legal and compliance, and analyzing campaign results to inform future strategies. Collaboration is key, as you will work alongside creative, marketing, data science, legal, compliance, and media teams to boost brand awareness and member engagement.

Key Responsibilities

• Manage end-to-end execution of influencer campaigns with brand and product teams, contributing strategic insights.
• Identify, assess, and recommend influencer talent aligning with brand standards and campaign goals.
• Create comprehensive influencer briefing documents to generate unique and engaging content.
• Facilitate contract negotiations and content approvals with legal and compliance to ensure regulatory compliance.
• Monitor campaign metrics, prepare detailed performance reports, and apply findings to optimize future initiatives.
• Collaborate with media and performance marketing to produce influencer creatives for paid social media channels.
• Assist in coordinating influencer participation at SoFi events, ensuring smooth experiences.
• Organize travel and logistics for influencers and talents when necessary.

Qualifications & Experience

• Bachelor's degree or equivalent.
• Over three years of professional experience in marketing, especially within social media and influencer campaigns.
• In-depth knowledge of current and emerging social platforms and the influencer ecosystem.
• Proficient in managing influencer relationships and contract procedures.
• Utilizes AI tools to accelerate campaign ideation, content creation, audience analysis, and testing.
• Experience with affiliate marketing platforms, specifically Impact, is advantageous.
• Strategically minded and able to thrive under fast-paced conditions.
• Excellent writing and communication abilities.
• Strong analytical capabilities for data-driven decision making.
• High emotional intelligence to navigate nuanced conversational contexts and respond appropriately.

Compensation & Benefits

The listed base salary range reflects the role’s remuneration, with final offers adjusted for individual attributes such as experience and skills. Comprehensive benefits packages are available, underscoring our commitment to employee wellbeing.

Additional Information

SoFi is an equal opportunity employer embracing diversity across all aspects including race, gender, disability, and veteran status. We follow fair hiring practices inclusive of applicants with arrest and conviction records. Candidates requiring accommodations for disabilities during recruitment should notify the recruiter or contact accommodations@sofi.com.

Note: Remote work opportunities exclude residents of Hawaii and Alaska due to insurance restrictions. Current employees should not apply here but use the internal job portal.