Influencer Outreach and Operations Executive

About B-Arm Medical Technologies Pvt. Ltd

B-Arm Medical Technologies is an expanding Indian consumer healthcare and medical device company focused on practical and accessible products spanning women's health, maternity, fertility, breastfeeding, respiratory care, and rehabilitation. Their offerings have supported over 300,000 families via direct-to-consumer platforms and top marketplaces like Amazon and Flipkart. The company is growing its influencer and creator ecosystem to foster authentic educational content and customer interaction.

Role Overview

We seek a detail-oriented, persuasive, and execution-driven Influencer Outreach and Operations Executive to facilitate creator discovery, outreach, negotiation, product seeding, and comprehensive campaign management. This role demands consistent follow-up, precise tracking, and managing multiple creator collaborations simultaneously while maintaining high standards of communication and brand alignment.

Key Responsibilities

• Identify, assess, and shortlist relevant influencers across platforms such as Instagram and YouTube.
• Conduct personalized engagement and maintain relationships with creators, their representatives, and agencies.
• Negotiate partnership terms including fees, content deliverables, timelines, usage rights, and payment within budget limits.
• Manage creator onboarding, briefing, product shipments, content receipt, approvals, and publication processes.
• Accurately maintain databases tracking creators, campaigns, user-generated content, and collaboration history.
• Monitor and address campaign progress, collaborating with marketing, finance, and operations teams to resolve issues.
• Ensure published content adheres to brand standards, disclosure rules, and ethical healthcare communication norms.

Skills and Experience Required

• Excellent command of written and spoken English; knowledge of Hindi or other Indian languages is advantageous.
• Strong negotiation and relationship-building abilities.
• Superior organizational skills with meticulous attention to detail and discipline in follow-up.
• Competency to handle multiple creators, deadlines, and campaign phases without compromising accuracy.
• Proficiency with Microsoft Excel or Google Sheets for managing trackers and basic reporting.
• Sound professional judgment in managing healthcare-sensitive content.
• Willingness to actively contribute in a fast-paced startup setting.

Preferred Qualifications

• Experience managing paid, barter, product-seeding, or user-generated content marketing campaigns.
• Familiarity with influencer analytics, discovery tools, or social listening platforms.
• Basic knowledge of content usage rights, advertising disclosures, and campaign documentation processes.
• Experience overseeing logistics such as dispatch, payments, agreements, and content approvals.

Performance Indicators

• Number of qualified creators added to the pipeline.
• Outreach volume and response rates from personalized communications.
• Conversion rates of collaborations.
• Cost efficiency and negotiation savings on creator partnerships.
• Timeliness of campaign and content delivery.
• Accuracy of product dispatch and tracking.
• Retention and frequency of repeat collaborations with creators.
• Volume and quality of approved user-generated content and reusable assets.
• Precision and completeness of tracking, documentation, and published links.

Additional Information

Employment Type: Full-time.
Work Mode: Remote or hybrid as per company norms.
Compensation: Monthly stipend ranging between 15,000 and 25,000 INR.
Benefits include performance-based employee stock options and profit sharing plans.
Join a dynamic startup with opportunities for learning, career advancement, and a supportive work culture.