Influencer Marketing Manager

About Orion

Orion is a personalized mattress cover equipped with smart technology that monitors your sleep and utilizes artificial intelligence to regulate your core body temperature throughout the night based on your biometrics, enhancing deep and REM sleep cycles which are crucial for quality rest.

Our founding team consists of serial entrepreneurs with successful exits in consumer products and health technology, collectively generating over $700 million in revenue and serving more than 25 million users worldwide.

Work Culture

We maintain a flat organizational structure with no bureaucracy, encouraging rapid decision-making. Each employee is empowered with full ownership of their domain and expected to be deeply engaged with both the product and its users.

Role Overview

We seek an experienced influencer marketing professional who understands the creator ecosystem thoroughly and can leverage it to make Orion a widely recognized brand. The role is hands-on, covering end-to-end management of influencer collaborations, from recruitment and negotiations to executing performance marketing strategies. This position combines brand awareness efforts with performance marketing, reporting directly to the VP of Growth and working cross-functionally with media, lifecycle, branding, and operations teams.

Key Responsibilities

• Establish and oversee the entire influencer roster lifecycle including sourcing, vetting, outreach, negotiation, contracting, briefing, and contract renewals.
• Expand the influencer network strategically across relevant niches such as longevity, health optimization, fitness, performance, women's health, sports, home design, and podcasting.
• Cultivate relationships with respected authorities such as doctors, sleep scientists, coaches, and clinicians to enhance credibility.
• Manage promotional code and affiliate link tracking to drive accurate measurement of campaign effectiveness.
• Develop and maintain a continuous ambassador and affiliate program, designing tiered commission systems, payout processes, and necessary operational tools.
• Convert influencer-generated content into consistent paid advertising assets, including utilizing whitelisting, partnership ads, and Spark Ads with upfront negotiated usage rights to maximize content value.
• Collaborate closely with paid media teams to plan testing, scaling, and termination of marketing tactics.
• Guide creators to develop content with compelling hooks and angles that drive conversions rather than focusing only on aesthetics.
• Coordinate seeding logistics for the product, which is a high-value item, ensuring proper onboarding for influencers to receive and use the product effectively to provide authentic feedback based on sleep data after two weeks.
• Maintain organized records of contracts, rates, exclusivity terms, and deliverable tracking to ensure smooth operations.