Influencer Marketing Manager

Company Overview

Roamless was founded to solve a common problem faced by all travelers: expensive and unreliable roaming charges. By creating a global mobile connectivity solution using a single eSIM, Roamless offers seamless and cost-effective data access worldwide—up to 90% cheaper than traditional roaming. Since launching, the company has experienced rapid growth, with 4-5x annual increases and a user base exceeding one million, earning an average rating of 4.6 on Trustpilot. Recently, Roamless secured $12 million in Series A funding to expand its mission to become the first truly global mobile operator.

Roamless operates fully remotely with a current team of 70 employees and plans to expand to over 100 within the next year.

Role Summary

The Influencer Marketing Manager will take full ownership of Roamless's influencer marketing program, which has grown from a grassroots approach to a scalable function. This role entails managing the entire influencer program lifecycle, from strategic planning and creator identification to partnership negotiations, relationship management, and performance analysis. Working closely with the affiliate team and supported by an intern focusing on operations, this is a leadership position, not a coordinator role, requiring strategic decision-making around creator mix, budget allocation, and program structure to support company growth.

Key Responsibilities

• Lead the influencer marketing program end-to-end, transforming strategy into actionable campaigns.
• Align influencer collaborations with Roamless's market positioning by providing clear, targeted briefs based on business objectives and measurable outcomes.
• Find and recruit top travel and lifestyle creators from multiple markets through organic research and specialized discovery tools.
• Assess influencers for their audience fit, reach, and return on investment to make informed collaboration decisions.
• Manage contract negotiations and design flexible deal structures incorporating various commissions and payment models.
• Maintain strong ongoing relationships with creators, their representatives, and agencies.
• Oversee influencer brand integrations, tracking and analyzing metrics such as installs, reach, and conversions.
• Utilize performance data to optimize messaging, budget, and campaign effectiveness, scaling or discontinuing efforts based on results.
• Collaborate closely with the affiliate marketing team to ensure partnership alignment and synergy.
• Provide mentorship and guidance to the influencer marketing intern.

Candidate Profile

• Minimum of five years in influencer marketing or a closely related discipline.
• Demonstrated expertise in deal negotiation and structuring influencer partnerships strategically.
• Capable of evolving influencer marketing from isolated efforts into a systematic and growth-driving function.
• Strong ability to connect company strategy with influencer execution, ensuring authentic and impactful messaging.
• Data-driven mindset with proven skills in evaluating influencer performance beyond superficial metrics and applying learnings to improve initiatives.
• Experience in managing contracts and payments across different countries and currencies.
• Solid understanding of influencer ROI, including creator evaluation, return modeling, and collaboration assessment.
• Familiarity with content creators on Instagram, TikTok, and YouTube platforms.
• Knowledge of mobile attribution software such as AppsFlyer and Adjust.
• Preferably experienced in startup or high-growth environments, with ability to independently develop and manage a function.
• Proficiency with sourcing and discovery tools to manage a creator pipeline comprehensively.
• Strong skills in AI applications, automation, and system development.
• Excellent written and spoken English communication for professional outreach and internal collaboration.

Desirable

• Existing networks of creators or agencies.

Employment Details

• Full-time role with a local employment contract.
• Completely remote work environment.

Benefits and Perks

• Provision of necessary hardware to maximize productivity.
• $500 one-time budget for home office setup (including equipment such as keyboard, monitor, etc.).
• Annual learning and development budget of $1000 for educational resources, courses, and conferences.
• A yearly $200 Flex credit usable for data, hotspot, or calls, which does not expire.
• Option to obtain a phone number subscription within the Roamless app for only $1 per year, available in UK, Canada, or Australia.
• Employment governed by a full-time local contract.
• Supportive, diverse, and inclusive company culture.