Healthcare Marketing Reporter

Position Overview

ADWEEK is expanding its coverage in the area of healthcare marketing and is seeking a contract reporter to enhance their reporting capacity. This role demands full-time commitment at 35 hours per week, with compensation ranging from $45 to $60 per hour. The position commences in August and continues through October, with potential for extension.

Role and Responsibilities

The reporter will focus on the dynamic intersection between healthcare, pharmaceutical industries, and marketing. The work will involve producing a consistent stream of articles weekly, balancing quick-turn news with more comprehensive analytical reporting. The volume and complexity of stories will vary depending on the format – some requiring rapid turnaround, others necessitating in-depth investigation.

Coverage Areas

• FDA’s proposed regulations on direct-to-consumer (DTC) advertising
• The rapid growth and compliance challenges associated with GLP-1 and telehealth advertising
• Pharmacy retail media networks such as CVS and Walgreens
• Health data privacy concerns and enforcement actions related to pixel tracking
• The incorporation of artificial intelligence in healthcare marketing, including how major platforms like Google are evolving targeting, search, and advertising products within this domain

Application Instructions

Applicants are requested to include a cover letter explaining their approach to covering this niche. It's encouraged to share relevant previous work samples that align with the themes mentioned above.