Head of Venue Marketing (Music & Culture)

Position Overview

We are seeking a commercially astute marketing leader passionate about live music, cultural events, and entertainment to join one of London's premier entertainment hubs as Head of Venue Marketing (Music & Culture). This role involves crafting and executing marketing strategies across a portfolio of prestigious live music venues and cultural experiences, working to boost audience engagement, enhance brand positioning, and maximize commercial outcomes.

Key Duties

• Formulate and implement comprehensive marketing plans for multiple live entertainment venues.
• Lead initiatives designed to increase ticket sales, attendance, and revenue through data-driven campaigns.
• Manage audience acquisition strategies, CRM efforts, and customer retention programs.
• Oversee integrated marketing campaigns utilizing a mix of paid, owned, earned, and partner channels.
• Foster strong collaborations with promoters, artists, agents, and commercial partners.
• Track ticket sales performance, conduct forecasting, and optimize marketing campaigns accordingly.
• Steer the long-term brand development of venues within London's vibrant cultural scene.
• Lead and nurture a skilled venue marketing and ticketing team.
• Manage marketing budgets efficiently to ensure measurable commercial returns.
• Collaborate across programming, production, commercial, and operations departments.

Qualifications and Experience

• Extensive senior marketing experience within live entertainment, music venues, festivals, or ticketing industries.
• Proven success in driving ticket sales and expanding audience bases.
• Expertise in CRM, customer lifecycle marketing, and audience growth methodologies.
• Competency in managing budgets and assessing campaign effectiveness.
• Experience liaising with promoters, artists, agencies, and commercial stakeholders.
• Leadership skills with a track record of developing high-performance marketing teams.
• Ability to apply insights and analytics to enhance commercial performance.
• Strong enthusiasm for music, culture, and delivering memorable experiences in a dynamic, entrepreneurial context.

Benefits and Perks

• Competitive salary based on experience.
• 24 days of annual leave plus bank holidays.
• Private medical insurance and life assurance.
• Pension scheme with salary sacrifice options.
• Employee Assistance Programme.
• Access to professional development via LinkedIn Learning.
• Modern office facilities located centrally in London.
• Chance to influence the growth and reputation of a leading entertainment venue destination.