Head of Sales

About Us

BYD, established in 1994 as a pioneer in battery technology, has evolved into a leading global tech company specializing in mobility, energy, and transportation innovations. Delivering advanced electric vehicles, battery systems, and energy solutions trusted in over 100 countries, BYD is accelerating the shift towards a smarter, cleaner future. Now expanding in Canada, BYD invites talent to support the advancement of electric mobility nationwide.

Role Overview

The Head of Sales will be a senior leader focusing on penetrating the Canadian market, expanding dealer networks, and steering strategic growth. This role requires an entrepreneurial approach to directing sales operations and market development for BYD’s Passenger Vehicles across Canada.

Key Responsibilities

• Formulate and lead a comprehensive national sales strategy that drives consistent growth and meets sales targets.
• Create and implement strategic plans aligned with business objectives, market opportunities, and customer demands.
• Build, manage, and nurture a high-performing dealer network and foster strong partnerships with business stakeholders.
• Analyze industry trends, customer behaviors, competitor activity, and market developments to develop effective go-to-market approaches.
• Expand market presence and brand awareness throughout all regions of Canada.
• Establish and maintain enduring relationships with dealers, distributors, fleet clients, and important accounts.
• Negotiate commercial agreements and lead business development initiatives.
• Offer sales support, training, and guidance to dealer partners to optimize their performance and customer satisfaction.
• Resolve customer and dealer issues promptly, ensuring high satisfaction rates.
• Track sales performance metrics, market trends, and key business indicators to identify growth opportunities and risks.
• Prepare regular forecasts, market analysis, and management reports.
• Devise data-driven strategies to increase market share, profitability, and operational efficiency.
• Keep abreast of competitors’ moves and provide strategic recommendations to strengthen BYD's market position.
• Collaborate across Marketing, Product Planning, Supply Chain, Aftersales, and Operations to facilitate successful market expansion.
• Coordinate vehicle distribution, inventory management, and logistics for optimal product availability.
• Support marketing campaigns, product launches, and brand-building activities across Canada.
• Contribute significantly to the strategic growth plans of BYD Passenger Vehicles in Canada.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Automotive Management, International Trade, or related field.
• Minimum of 10 years of progressive sales leadership experience within the automotive sector.
• Proven track record in national sales management, dealer development, and market expansion.
• Prior experience launching or scaling passenger vehicle brands in Canada highly preferred.
• Comprehensive knowledge of the Canadian automotive market, including dealer operations, retail sales channels, and consumer buying behavior.

Skills & Competencies

• Exceptional leadership and business development capabilities coupled with strategic planning expertise.
• Strong commercial insight, advanced negotiation skills, and contract management ability.
• Ability to analyze market data effectively and translate insights into actionable business strategies.
• Excellent relationship management with dealers, customers, governmental bodies, and industry stakeholders.
• Outstanding communication, presentation, and stakeholder engagement skills.
• Results driven with capacity to excel in a fast-moving, high-growth environment.

Additional Requirements

• Extensive industry network and established relationships within the Canadian automotive community.
• Connections with dealer groups, fleet operators, government agencies, and industry organizations are strongly valued.
• Willingness to travel widely across Canada and internationally as needed.
• Valid driver’s license.
• Fluency in English is mandatory; proficiency in French is a significant asset.

What We Offer

• Competitive salary complemented by performance-based bonuses.
• Comprehensive benefits including extended health and dental coverage.
• Paid holiday shutdowns along with generous paid time off programs.
• Engaging team-building and employee involvement initiatives.
• Excellent opportunities for ongoing professional development and continual learning.
• Stable, long-term career prospects with a globally growing organization.

Equal Opportunity & Accessibility

BYD Canada is devoted to creating an inclusive and equitable work environment welcoming candidates from diverse backgrounds. Accommodations are provided upon request throughout the recruitment process in line with applicable human rights and accessibility laws. Applicants must have legal authorization to work in Canada. Employment is contingent on passing reference checks, background screening, and other relevant pre-employment verifications. We appreciate the interest of all candidates though only those selected for interviews will be contacted.