Head of Sales and Business Development

About Latin2U

Latin2U, a branch of Lilu Trove International, operates between Vancouver and Mexico, specializing in import/export activities. The company represents select manufacturers across Latin America, particularly focusing on premium handmade hats. Their mission is to connect Latin American producers with global markets, leveraging a well-established supply chain and solid manufacturer partnerships developed over the past three years.

Role Overview

This position is not a typical sales job but an opportunity to establish and lead a sales function with significant ownership potential. The ideal candidate will possess a strong sales background and be prepared to manage their own business portfolio. The aim is to evolve into the Head of Sales & Business Development as the company grows, including potential equity participation.

Key Responsibilities

• Identify and develop new wholesale clients across Canada, the US, and international markets.
• Establish and nurture long-lasting relationships with retailers, distributors, and buying groups.
• Consistently follow up on all leads, ensuring accurate tracking and engagement.
• Prepare quotations and coordinate sample deliveries.
• Assist in organizing and enhancing the company's CRM system.
• Gain thorough knowledge of the company’s products, suppliers, and customer base.
• Contribute ideas to improve pricing strategies, logistics, and customer service.
• Collect and analyze customer feedback and market research to refine the business model.
• Develop and implement scalable sales processes to support future expansion.

Candidate Profile

• Passionate about building client relationships.
• Experienced in B2B sales or business development.
• Highly organized with strong follow-through capabilities.
• Proactive and self-motivated with a quick learning ability.
• Excellent problem-solving skills.
• A desire to grow with the company and eventually gain ownership stakes.
• An entrepreneurial mindset with owner-like thinking.
• Experience in wholesale distribution, import/export, or manufacturers’ representation is advantageous but not mandatory.

What We Provide

• A collaborative and supportive team environment.
• A competitive base salary coupled with performance-based commissions.
• Flexible work arrangements.
• The opportunity to shape and contribute to an expanding international enterprise.
• A clear progression path towards increased responsibilities and potential equity ownership.

Application Instructions

Interested applicants should submit a concise resume along with written responses to the following questions:

• What attracts you to this opportunity?
• Describe a business relationship you successfully developed from initial contact through to sale.
• Share an experience where you lost a sale, what you learned, and how you would approach it differently today.

Applicants are encouraged to use their own words in responses to reflect their communication skills and mindset. While AI-generated content is efficient, personalized answers are preferred. Strong character, initiative, curiosity, and perseverance are valued as much as experience. Spanish language skills will be considered a bonus.