Head of Personal Training

Role overview

The Head of Personal Training will own the leadership, governance, and development of the personal training function across all clubs. This role is focused on making sure PT services are delivered consistently, professionally, and in line with business standards, revenue goals, member experience expectations, and sound fitness practices.

The position plays a key part in improving PT revenue, lifting trainer productivity, defining service standards, supporting trainer growth, tracking quality, and giving technical and commercial direction to clubs, area managers, branch managers, fitness managers, and personal trainers.

Personal training strategy and performance

• Create and roll out the overall PT strategy so it supports the company’s fitness, commercial, and operational goals.
• Lead the design of PT programs, service models, sales methods, and performance frameworks across all clubs.
• Track PT revenue results against monthly and yearly targets.
• Review PT sales, renewals, conversion, client retention, package usage, and trainer productivity.
• Spot underperforming clubs, teams, or trainers and propose corrective measures.
• Help set and distribute PT targets using branch potential, staffing, past performance, and market conditions.
• Provide leadership with regular insights on PT results, risks, opportunities, and improvement plans.

PT standards, quality, and service delivery

• Set and maintain company-wide PT standards, guidelines, and service expectations.
• Ensure a consistent approach to consultations, client assessments, session delivery, follow-ups, and progress tracking.
• Assess service quality across clubs and recommend improvements where needed.
• Make sure trainers deliver sessions that are safe, professional, effective, and member-focused.
• Support clubs in improving the PT journey from consultation through package renewal.
• Monitor member feedback and complaints linked to PT and help drive corrective action.
• Ensure PT services reflect the brand image, service standards, and customer experience goals of the company.

Trainer productivity and development

• Monitor the productivity and results of personal trainers across all clubs.
• Review trainer KPIs such as sales performance, sessions delivered, active clients, renewals, utilization, attendance, and member feedback.
• Identify skill gaps and coordinate development plans with the relevant stakeholders.
• Support the creation and delivery of technical workshops, coaching, PT sales training, and service improvement initiatives.
• Provide technical guidance on program design, client assessment, exercise execution, progression planning, and safe training methods.
• Support succession planning by identifying strong trainers for future leadership or specialist positions.
• Recommend coaching, retraining, performance improvement plans, transfers, non-renewals, or other actions based on business needs and performance.

PT commercial governance

• Support improvements to PT packages, pricing, sales campaigns, and promotions in coordination with Commercial, Finance, and Operations.
• Ensure PT sales activities follow approved pricing, policies, and company procedures.
• Review package utilization, expired sessions, frozen packages, unused sessions, and refund-related matters when required.
• Work with the relevant teams to ensure commission calculations are accurate and aligned with approved policies.
• Validate commission-related data such as sales achievements, session delivery, and eligibility criteria when needed.
• Make sure PT revenue is tracked, reported, and reconciled properly with system records.

Operational support and cross-functional coordination

• Provide technical and functional support to area managers, branch managers, fitness managers, and club teams.
• Partner with Operations to ensure PT standards are applied consistently across all branches.
• Coordinate with HR on recruitment criteria, technical assessments, promotion recommendations, performance concerns, and manpower planning.
• Coordinate with Learning & Development on training needs, certification requirements, and development programs for trainers.
• Work with Finance and Commercial teams on target setting, commission validation, pricing, and business performance.
• Support club opening preparations by ensuring PT staffing readiness, service standards, and operational requirements are in place.
• Take part in business reviews, performance meetings, and operational discussions related to PT performance.

Reporting, compliance, and continuous improvement

• Prepare recurring PT performance reports, dashboards, presentations, and analysis for management review.
• Keep clear visibility on PT business trends, risks, service gaps, and improvement opportunities.
• Ensure PT activities comply with company policies, member service standards, health and safety requirements, and approved procedures.
• Review the accuracy of system data tied to PT sales, sessions, trainer performance, and customer records.
• Suggest process improvements to increase PT efficiency, service quality, revenue generation, and customer retention.
• Benchmark PT practices against market standards and recommend improvements to keep the business competitive.

Experience and qualifications

• A bachelor’s degree in Sports Science, Physical Education, Exercise Science, Business Administration, Management, or a similar field is required.
• Professional fitness certifications from recognized bodies such as NASM, ACE, ACSM, ISSA, REPs, or an equivalent are preferred.
• 8–10 years of experience in fitness, personal training, gym operations, or a similar service environment is required.
• 4–5 years of experience in a supervisory, managerial, or multi-site fitness role is required.
• Experience in PT sales, revenue management, trainer development, and PT service quality is preferred.
• Experience in a multi-branch gym, fitness, wellness, sports, hospitality, retail, or other customer-service-driven environment is preferred.
• Hands-on experience in developing PT programs, monitoring trainer performance, and improving PT business results is expected.
• Strong understanding of fitness operations, PT commercial models, member experience, and trainer productivity is needed.
• Experience in Saudi Arabia or the GCC fitness market is an advantage.

Knowledge, skills, and language

• Strong knowledge of PT operations, fitness programming, client assessment, exercise technique, and progression planning.
• Solid understanding of PT sales performance, revenue targets, conversion, retention, and commission structures.
• Ability to analyze PT data and turn findings into practical actions and recommendations.
• Strong leadership, coaching, and people development capability.
• Excellent communication and stakeholder management skills.
• Ability to work effectively with Operations, HR, Finance, Commercial, and club management teams.
• Strong problem-solving and decision-making ability.
• Capacity to manage multiple clubs, priorities, and performance issues at once.
• Good knowledge of health, safety, and fitness service standards.
• Strong reporting, presentation, and Microsoft Office skills.
• Ability to lead change and introduce standardized processes across multiple locations.
• Fluency in English is required; Arabic is an advantage.

Additional information

This is a full-time, onsite leadership position based in Jeddah, Makkah, Saudi Arabia. The role has no stipend or salary details provided, and no vacancy count, start date, or application deadline was specified.