Head of Marketing

About the Role

We are searching for a Head of Brand and Growth Marketing to join a rapidly expanding wellness brand operating across UAE and Saudi Arabia. This brand focusses on building an extensive wellness ecosystem combining community, content, and premium consumer products. This position offers a high level of accountability, ideal for a driven marketing leader eager to craft a category-defining brand alongside the founders rather than handling routine operations.

Key Responsibilities

• Define and maintain brand positioning consistently across digital platforms, retail settings, and offline events.
• Develop and lead performance marketing strategies in collaboration with media buyers and creative teams to identify and scale effective campaigns tailored to consumers in the Middle East.
• Oversee organic content plans, social media channels, campaign video productions, and initiatives that build community engagement.
• Manage the influencer and affiliate marketing program including creator selection, negotiations, whitelisting, and performance monitoring.
• Coordinate with external agencies responsible for creative production, influencer management, user-generated content creation, and retention marketing.
• Drive customer retention efforts by managing email marketing, loyalty programs, and customer journey designs.
• Lead brand partnerships and events such as pop-ups, product sampling, and supervise product packaging design.
• Provide mentorship and leadership to an internal team comprising creative strategists, graphic designers, social media executives, and regional market managers.

Candidate Requirements

• Minimum 3 to 5 years of marketing experience within consumer goods, e-commerce, or direct-to-consumer brands.
• Wide-ranging expertise in performance marketing, organic social content, influencer strategy, and offline brand activations.
• In-depth knowledge of consumer behaviors specifically in the UAE and Saudi Arabian markets.
• Proven experience managing cross-functional external agencies and leading internal teams.
• Strong analytical skills combined with a commercial outlook focused on customer acquisition, retention, and ROI.
• Experienced in establishing efficient operations, workflows, and leveraging AI-driven processes.
• An entrepreneurial, agile mindset with enthusiasm for taking full ownership of brand growth initiatives.
• Proficiency in Arabic is mandatory.