Head of Marketing (w/m/d) - Medical Cannabis Industry

Company Overview

Our client is a growing European telemedicine platform designed to facilitate easy digital access to medical advice and care. The platform connects users with qualified healthcare professionals and supports key stages of care through digital processes. The company continuously evolves its offerings while expanding its brand, community, and marketing activities within a regulated market environment. Further details will be provided during a confidential initial discussion.

Role Overview

This position requires a hands-on Head of Marketing who will take direct responsibility for the marketing operations and personally execute initiatives. The role emphasizes operational work, including campaign development, building creator and affiliate partnerships, and independent implementation of activities. Collaboration with internal teams and external specialists is essential. The position expects approximately 70% direct implementation and 30% coordination.

Key Responsibilities

• Identify and engage suitable creators and influencers, negotiate collaborations, provide briefings, and measure outcomes against clear objectives.
• Develop and manage affiliate marketing partnerships and activation models, optimizing for impact and cost-efficiency.
• Plan and execute cross-channel B2C campaigns, including messaging, content creation, landing page development, and ongoing optimization.
• Create community engagement formats and activation strategies to encourage feedback and foster sustained connection with target groups.
• Work with internal and external partners to produce content, newsletters, and recurring communication workflows.
• Prepare selected event formats, coordinate partners, and execute onsite as needed.
• Evaluate initiatives using key performance indicators, prioritize budgets, and define actionable next steps.
• Leverage AI and automation daily to save time in research, production, analysis, and routine tasks, enhancing quality and efficiency.

Required Qualifications and Skills

• Several years of experience in B2C marketing, preferably within digital platforms, consumer products, or fast-paced environments.
• Proven hands-on expertise with creator, influencer, or affiliate campaigns, including direct outreach and negotiation.
• A strong drive for execution evidenced by concrete examples of personally developed, implemented, and improved initiatives.
• Solid understanding of marketing metrics, budget management, and economic prioritization.
• Excellent written and verbal communication skills, with enthusiasm for building robust external relationships.
• Pragmatic, self-reliant work approach and capability to manage multiple campaigns reliably in parallel.
• Practical experience utilizing AI-assisted workflows and contemporary marketing tools.
• Fluent in German (business proficiency) and very good command of English.
• Willingness to travel occasionally for events and partner meetings.

Compensation and Benefits

• Annual gross salary ranging from €70,000 to €90,000, dependent on experience and profile.
• All statutory German social security benefits.
• Flexible remote work arrangements.

Additional Information

Location preference is Berlin, Germany, but the role is remote with regular business trips. Interested candidates are encouraged to apply directly. Referral recommendations are welcome and rewarded upon successful placement.