Head of Marketing, Southeast Asia

About the Company

Stripe is a leading financial infrastructure platform that supports businesses worldwide, from large enterprises to ambitious startups, enabling payment acceptance, revenue growth, and new business opportunities. Its mission is to expand the economic reach of the internet globally.

About the Role and Team

The APAC Marketing team's goal is to engage key audiences through impactful and relevant campaigns and events, supporting the adoption of Stripe's solutions throughout the region. The Southeast Asia (SEA) marketing function collaborates closely with Go-To-Market teams such as Sales, Solutions Architects, Partnerships, and Policy to accelerate Stripe's growth in dynamic and rapidly growing SEA markets including Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Vietnam. The role of SEA Marketing Lead involves establishing and leading the marketing function during an important expansion phase.

Responsibilities

• Own and develop Stripe's marketing strategy across SEA, closely aligned with GTM priorities in principal markets including Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Korea.
• Deliver measurable impact across the customer lifecycle, including pipeline generation, deal acceleration, customer acquisition, expansion, and sustained engagement of target customer segments.
• Forge strong collaborative relationships with SEA Sales, SDR, and Solutions Architecture teams; jointly develop market-specific GTM plans with leadership and ensure disciplined execution and pipeline management.
• Work in partnership with APAC Demand Generation, Product Marketing, and Communications to create tailored messaging, content, and campaigns for executives, technical decision-makers, and line-of-business leaders within SEA markets.
• Elevate Stripe's brand by driving thought leadership and differentiating the company as a strategic partner for stakeholders both internally and externally.
• Plan and implement field marketing initiatives such as account-based marketing, executive roundtable discussions, industry forums, third-party conferences, and bespoke regional and market-level events.
• Translate Stripe's platform capabilities—including payments, APIs, financial infrastructure, and ecosystem partnerships—into locally relevant value propositions that reflect SEA-specific trends, regulatory factors, and business models like super apps, digital wallets, cross-border commerce, and embedded finance.
• Develop and expand strategic partnerships with technology providers, industry associations, venture capitalists, accelerators, and media platforms to broaden Stripe's influence across target markets and verticals.
• Monitor, analyze, and report program performance rigorously, continuously optimizing for efficiency, scale, and revenue growth while contributing to best practices across APAC and global marketing frameworks.
• Identify and communicate market intelligence regarding emerging trends, competitive landscapes, and new opportunities to inform product positioning, GTM approaches, and leadership decisions specific to SEA.

Minimum Requirements

• At least 8 years of relevant experience in B2B marketing, focusing significantly on field marketing, demand generation, ABM, or integrated marketing, including over 5 years dedicated to Southeast Asian markets.
• Demonstrated success in designing and implementing regional marketing strategies that achieve measurable full-funnel results, including pipeline development, acceleration, and growth.
• Proven experience marketing to enterprise, mid-market, or high-growth startups in diverse SEA geographies with strong knowledge of regional economic, cultural, and regulatory contexts.
• Hands-on experience creating content, managing executive engagement initiatives, organizing vertical events, forging ecosystem partnerships, and coordinating integrated multi-channel campaigns.
• Strong leadership and collaboration skills with a history of effective cross-functional work with Sales, SDRs, Solutions Architecture, and regional stakeholders for unified planning and delivery.
• Proven capability to operate as a regional marketing lead utilizing centralized resources such as demand generation, product marketing, and agencies to scale initiatives efficiently.
• Experience managing agency, media, and contractor relationships to amplify marketing effectiveness.
• Solid competency in CRM usage, funnel analytics, and data-driven marketing practices, including familiarity with ABM models and enterprise purchase processes.
• Excellent verbal and written communication skills in English; proficiency in additional SEA languages like Bahasa Indonesia/Malay, Thai, Filipino, or Vietnamese is advantageous.
• Based in Singapore with willingness to travel within SEA as required.
• Proficient use of AI tools to automate routine activities, curate target lists, and personalize outreach, while ensuring accuracy, privacy, and brand consistency.

Preferred Qualifications

• Background marketing platform, API-driven, SaaS, fintech, or cloud solutions to enterprise or digital-native clients in SEA.
• Deep understanding of SEA digital economy trends, fintech regulatory frameworks, cross-border commerce, and embedded finance opportunities in key markets.
• Excellent project management skills with the ability to oversee multiple complex, market-specific programs simultaneously across verticals and stakeholders.
• Strong analytical skills to translate marketing data into actionable insights and strategic guidance.
• Experience collaborating with industry groups, consulting firms, system integrators, government entities, or ecosystem partners to extend market influence and credibility.
• Startup mindset characterized by initiative, adaptability, and operational rigor in a fast-paced, high-growth context.
• Creativity, resourcefulness, and a commitment to delivering operational and creative excellence.