Head of Marketing

Role overview

The Head of Marketing will steer the Middle East marketing agenda for a major global consumer goods and lifestyle business. This role is responsible for shaping and delivering strategies that grow brand awareness, strengthen brand equity, and support demand creation, revenue growth, and market share gains across the GCC and Levant.

As part of the regional leadership group, the position will set the marketing roadmap for the region, oversee large-scale product introductions and integrated campaigns, and ensure strong execution throughout the consumer journey. The scope spans digital, social media, influencer activity, public relations, retail marketing, and e-commerce.

The role also involves building strategic relationships with agencies, creators, retailers, and commercial partners, while leading the regional marketing team and external agency ecosystem to deliver high-impact initiatives that increase consumer demand, improve conversion, and reinforce the company’s leadership position across its product categories in the Middle East.

Regional marketing strategy

• Create and direct the Middle East marketing strategy in line with global brand priorities and regional business goals.
• Increase brand awareness, brand equity, and share of voice across GCC and Levant markets.
• Own the regional marketing plan and ensure investment contributes to demand generation, sell-through, and market share growth.
• Act as the regional custodian of the brand, preserving global standards while tailoring execution to local market needs.
• Work closely with commercial leaders to align marketing plans with business priorities, product launches, and growth targets.
• Lead the regional marketing team, define priorities, set performance goals, and support capability development.
• Oversee regional planning, budget management, and performance tracking.

Integrated campaigns

• Lead the design and delivery of integrated campaigns across digital, social, influencer, PR, and retail touchpoints.
• Ensure campaigns deliver impact across the full funnel, from brand building to demand generation and conversion.
• Manage partner agencies across media, creative, PR, and influencer workstreams to execute strong campaigns.
• Maintain consistent brand messaging and campaign rollout across all markets.

Product launch and go-to-market

• Own go-to-market planning for new product launches across Shark and Ninja categories in the region.
• Work with global product, brand, and commercial teams to deliver strong launch execution and market impact.
• Translate product innovation into compelling consumer messaging suited to Middle East audiences.
• Ensure launches are backed by integrated campaigns, retail activations, and robust demand generation.

Social media and influencer marketing

• Define and lead the regional social and creator strategy across TikTok, Instagram, Snapchat, and YouTube.
• Develop influencer and creator partnerships that build awareness, encourage product discovery, and drive demand.
• Build a strong pipeline of social-first content aligned with brand and campaign objectives.
• Apply social insights and emerging trends to shape campaign and content direction.

Retail and e-commerce marketing

• Develop marketing plans that strengthen brand visibility across key retail partners and e-commerce platforms such as Amazon and Noon.
• Ensure compelling brand presence and product storytelling across physical and digital retail environments to support demand capture and conversion.
• Coordinate marketing activity with retail calendars, promotional periods, and trading priorities.

Partnerships and market development

• Build and manage the regional marketing organization and agency network while developing strategic partnerships with creators, retailers, agencies, and complementary brands.
• Identify collaboration opportunities that extend reach, deepen awareness, and improve consumer engagement.
• Provide strategic marketing guidance to distributor partners across the region.
• Align markets on brand standards, campaign delivery, and marketing investment.

Performance and insights

• Measure and analyse marketing performance across campaigns, channels, and markets.
• Use consumer insights, market data, and retail results to refine strategies and improve ROI.
• Monitor brand health, demand generation, and campaign effectiveness to build stronger brand equity and market impact.
• Prepare performance updates and strategic recommendations for regional leadership.

Qualifications

• A bachelor’s degree in Marketing, Business, or a related discipline is required.
• More than 10 years of marketing experience in consumer goods, consumer technology, lifestyle, or premium consumer brands.
• Proven ability to lead full-funnel marketing covering brand building, demand generation, and major product launches.
• Experience scaling brands across multiple markets.
• Strong knowledge of Middle East consumer behavior, retail settings, and digital ecosystems.
• Proven track record of building and leading teams and managing agency networks.
• Excellent leadership, stakeholder management, and cross-functional collaboration skills.