Head of Marketing

About dsb and the Opportunity

Europe is losing momentum, especially regarding climate change where crucial action is overdue. Fossil fuels are driving costs up, undermining industries' competitiveness, and creating dependency on imports. CO2 levels continue to rise rapidly, causing irreversible damage to the planet. The solution lies within the walls, roofs, and basements of millions of buildings — we help unlock that potential. dsb simplifies, clarifies, and opens up energy-efficient renovations for every homeowner. Currently scaling from 15 to 100 million euros in revenue, dsb seeks a Marketing Head to exponentially grow marketing efforts by owning the entire process with vigor and a desire to shape the market.

Key Responsibilities

• Take full strategic and operational ownership of marketing, including managing budgets, channel strategies, and executing campaigns directly.
• Develop a scalable inbound marketing funnel using both organic and paid channels, continually experimenting and validating what delivers results.
• Create compelling positioning and storytelling to translate complex offerings into clear, memorable messages for homeowners, across websites, campaigns, content, and media.
• Utilize data-driven decision-making by defining KPIs, analyzing experiments, and deriving actionable insights rather than relying on intuition.
• Build and lead a high-performing marketing team from the ground up, identifying bottlenecks early and fostering a culture of drive, high standards, and market impact.

Qualifications

• Minimum of 4 years experience in growth or performance marketing with proven budget management and measurable outcomes.
• Experience in establishing marketing functions or being among the first marketing hires in an early stage startup, with demonstrable achievements.
• Strong acumen for positioning; capable of distilling complex solutions into straightforward and effective messaging.
• Decision-making grounded in experimentation and data analysis, not assumptions.
• Fluent German communication skills; English proficiency is an advantage.
• Bonus: Have managed a personal side project, freelance work, or own business.

Benefits

• Immediate responsibility and influence, working closely with the founding team to shape and advance the company.
• Competitive compensation package rewarding ownership and growth ambitions.
• Investment in your professional development, including fully funded certification as an energy consultant if not already certified.
• Modern office located centrally at Hackescher Markt in Berlin, equipped with excellent amenities fostering a collaborative environment.
• Access to all tools and resources necessary to maximize productivity and success.
• A culture valuing ideas, results, and initiative over hierarchy or tenure.
• Open, honest, and constructive feedback culture encouraging continual growth.
• Social cohesion supported by frequent team events and offsite gatherings to celebrate successes together.
• Attractive employee discounts and special perks.

Diversity and Inclusion

In alignment with the European Research Council principles, dsb is committed to equal opportunity, diversity, and inclusion. They welcome applicants of all backgrounds irrespective of gender, gender identity, sexual orientation, age, ethnicity, nationality, religion, disability, or any other protected characteristics. Selection decisions are based solely on qualifications and suitability.