Head of Marketing

Company Overview

Azurity Pharmaceuticals is a privately owned specialty pharmaceutical firm dedicated to delivering innovative medications tailored to underserved patient populations. Our portfolio spans cardiovascular, neurology, endocrinology, gastrointestinal, institutional, and orphan markets, impacting millions nationally. We prioritize inclusivity and equal opportunity in a collaborative, patient-first culture.

Role Summary

The Head of Marketing will spearhead the US brand strategy and market launch for D-PLEX100, a novel extended-release surgical anti-infective designed for preventing surgical site infections. Reporting to the VP, NA Commercial Brand Executive within the ARGO hospital-focused franchise, this role focuses on executing brand positioning, launch readiness, and ongoing marketing across hospital and surgical environments where adoption depends on institutional formulary approvals by Pharmacy & Therapeutics committees.

Key Responsibilities

• Develop and lead U.S. brand strategy including messaging and value proposition aligned with DRG/NTAP reimbursement pathways.
• Plan and manage product launch and sustained marketing campaigns ensuring compliance and timely deployment of materials.
• Track brand metrics such as formulary access, protocol uptake, and market trends to adjust strategies.
• Commission and analyze market research to gather insights from surgeons, pharmacists, and institutions.
• Design institutional adoption strategies including formulary submission tools and pull-through plans targeting P&T and value-analysis committees.
• Collaborate with Market Access, HEOR, Medical Affairs, Sales, Regulatory, and external agencies for cohesive commercialization and education efforts.
• Oversee launch readiness activities coordinating cross-functional teams and timelines tied to regulatory and reimbursement milestones.
• Manage product lifecycle budgeting and prioritization for current and future indications.
• Recruit, guide, and develop a direct team of two brand marketing professionals, driving performance and capability growth.
• Serve as a strategic liaison interfacing with field sales, KOLs, external partners, and alliance stakeholders to ensure aligned brand messaging.

Qualifications

• Bachelor's degree in Marketing, Life Sciences, Business, or related fields; MBA or advanced degree preferred.
• At least 12 years in pharma/biotech including 6 years in US hospital marketing of DRG-reimbursed products requiring institutional approval.
• Experience leading people and managing launch strategies in complex, fast-paced environments.
• Demonstrated success in cross-functional partnership and agency management.
• Willingness to travel 20–30% for conferences, meetings, and field engagement.

Preferred Experience

• Background in anti-infective, surgical, or inpatient buy-and-bill product marketing.
• Expertise in building P&T formulary strategies and navigating inpatient reimbursement coding such as MS-DRG, NTAP, HCPCS/J-code.
• Experience launching in-licensed or novel drug-device combination products.

Physical & Mental Requirements

• Ability to sit for prolonged periods and perform frequent standing, walking, talking, and hearing.
• Capability to occasionally lift up to 25 pounds and use telephones and handheld devices.
• May require climbing stairs and other miscellaneous job duties.

Benefits

• Competitive salary with annual bonuses based on company performance.
• Incentive compensation programs for sales roles including car and fuel reimbursements.
• Comprehensive medical, dental, vision, and prescription coverage for employees and families.
• Hybrid work model allowing two days remote and three days onsite (excluding some roles).
• 401K retirement plan with dollar-for-dollar company match up to 5%.
• Generous paid time off including vacation, sick days, and an extra week off between Christmas and New Year’s.
• 13 recognized holidays annually.
• Tuition reimbursement for continuing education and professional certifications.
• Peer recognition platform to celebrate achievements within the team.