Head of Marketing

Role Summary

Rearc is seeking a Head of Marketing responsible for leading the company’s brand identity, market positioning, and presence in order to support growth across AI, data, cloud, and cybersecurity sectors. This role involves conveying complex technical expertise into accessible narratives targeting executive stakeholders, managing everything from website design to thought leadership content and go-to-market strategies for new service offerings. The position suits someone enthusiastic about transforming sophisticated technology into engaging stories within a fast-paced, uncertain startup setting.

Key Qualifications

• Demonstrated success in B2B marketing leadership focused on AI, cloud computing, analytics, or cybersecurity fields
• Experience with professional services or technical consulting environments is highly valued
• Strong understanding of enterprise technologies and capability to integrate detailed technical architectures into messaging
• Proven experience developing growth strategies and engaging customers within the United States marketplace
• Ability to distill and communicate complex technical benefits into persuasive and concise positioning statements
• Hands-on experience directing website structure, content strategies, thought leadership materials, branding, and message frameworks
• Excellent verbal communication skills combined with polished, precise writing abilities
• Strong organizational skills with a systematic approach to marketing execution and brand storytelling
• Comfortable working in a dynamic, evolving startup atmosphere

Primary Responsibilities

• Define and continuously refine strategic messaging and positioning for AI, data analytics, and cybersecurity solutions
• Lead the development of website architecture and content that reflect the expanding range of technical capabilities
• Drive creation of impactful thought leadership assets including white papers, technical publications, and documented client success stories
• Develop and enforce cohesive branding guidelines to maintain consistent visual and verbal identity across all marketing channels
• Plan and execute go-to-market strategies for new services and technology offerings, collaborating closely with engineering and leadership teams
• Build a credible, sustained market presence through active digital engagement
• Innovate packaging and communication methods for services aimed at strategic partnerships

About Rearc

Rearc is dedicated to empowering engineers to design excellent products and experiences. We emphasize freedom of thought, challenging conventional practices, and encouraging alternative problem-solving approaches. Founded in 2016, we cultivate a creative and low-bureaucracy culture focused on ownership, strong judgement, and meaningful client relationships. Our community is united in enhancing the software development industry and our customers’ success.