Head of Marketing

Role overview

This is a senior marketing leadership position within a fast-growing international digital payments company. The role is centered on accelerating customer acquisition, strengthening brand presence, and improving marketing performance with a clear commercial focus. Reporting to the Chief Marketing Officer, the successful candidate will combine strategic thinking, hands-on execution, and strong analytical judgment to help shape the direction of the marketing function and deliver measurable business growth.

What you will do

You will own the development and delivery of a growth-oriented marketing approach that improves customer acquisition, brand reach, and commercial outcomes. The position involves close collaboration with Commercial, Product, Data, Technology, and Finance teams to create a performance-led marketing operation with clear accountability, reliable reporting, and measurable return on investment.

• Set the overall marketing direction so it supports the company’s growth goals.
• Oversee marketing planning, budget allocation, and performance tracking across channels.
• Provide senior leadership across the function and align stakeholders around shared priorities.
• Create a culture of ownership, continuous improvement, and commercial discipline within the marketing team.
• Lead acquisition activity across paid media, SEO, partnerships, co-marketing, affiliate channels, app acquisition, and conversion optimisation.
• Build a repeatable customer acquisition model that prioritises quality growth, efficiency, and profitability.
• Manage paid growth planning across search, social, display, programmatic, retargeting, and app-based channels.
• Identify and develop partnership and co-marketing opportunities that support growth.
• Own SEO strategy and broader organic growth initiatives.
• Improve website and landing-page performance through testing, journey analysis, and conversion rate optimisation.
• Work with technology and analytics teams to strengthen tracking, attribution, measurement, and marketing effectiveness.
• Ensure decisions are guided by data across all marketing activity.
• Create reporting frameworks for channel performance, budget pacing, customer acquisition cost, conversion metrics, payback periods, and ROI.
• Present clear insights and recommendations to senior leaders on a regular basis.
• Run weekly and monthly performance reviews with defined actions and ownership.

Expected outcomes

• Higher volumes of qualified customer acquisition and funded customers.
• Improved brand awareness and market visibility.
• Better acquisition efficiency and stronger conversion results.
• Lower customer acquisition costs and stronger channel performance.
• Transparent reporting on marketing spend and returns.
• Stronger organic growth and SEO results.
• A disciplined approach to testing and optimisation across digital channels.
• Better alignment between Marketing, Commercial, Product, Data, and Finance.
• A clear operating rhythm with accountability and measurable delivery.

Experience and background

We are looking for a senior marketer with 7+ years of experience in marketing leadership, growth marketing, performance marketing, or digital marketing. You should have a strong track record of leading multi-channel acquisition strategies and delivering commercial results. Experience managing substantial marketing budgets is important, along with the ability to interpret data, attribution models, dashboards, and reporting outputs. Background in fintech, payments, digital products, SaaS, financial services, e-commerce, or other high-growth technology businesses would be particularly valuable.

Core strengths

• Deep expertise in paid media, SEO, partnerships, affiliate marketing, performance marketing, and conversion rate optimisation.
• Strong analytical skills and comfort working with marketing data and performance reporting.
• Excellent stakeholder management and communication skills, including influencing senior leadership.
• Commercial awareness with an understanding of customer lifetime value, CAC, ROAS, and marketing ROI.
• Ability to switch between strategic leadership and practical execution when needed.
• Commercially minded, growth-focused, and comfortable in a fast-moving environment.
• Collaborative leadership style with the ability to influence across functions.
• Strong interest in innovation, customer growth, and marketing excellence.

Why this role stands out

This position offers a chance to take a major leadership role in a scaling international business where marketing has a direct impact on growth and commercial performance. You will have the autonomy to shape strategy, influence wider business decisions, and build programmes that create meaningful, measurable results.

Candidate suitability

This role is best suited to ambitious marketing leaders who are motivated by growth, performance, and building high-impact marketing capabilities. It is aimed at professionals who can lead confidently, think commercially, and thrive in a high-growth setting.