Head of Ecommerce - US Market

Overview

The Head of US and Canada Markets is responsible for the comprehensive oversight and results of the US e-commerce business, focusing on driving revenue growth, improving conversion rates, and increasing profitability. This is a senior role combining independent decision-making with leadership of a dedicated team in New York. Acting as the key senior e-commerce representative in the US, the role bridges market insights with actionable strategies aligned to broader Western e-commerce objectives.

Scope and Leadership

• Complete accountability for performance of the US e-commerce market.
• Authority for local P&L decisions within predefined guidelines.
• Daily supervision and growth of the New York-based team of five.
• Main liaison between US operations and Western e-commerce leadership.

Core Responsibilities

Commercial Performance:

• Manage regular trading reviews—weekly, monthly, and seasonal—with clear, actionable insights highlighting successes and areas for improvement.
• Conduct end-to-end business analysis including site traffic, conversion rates, average order value, margins, returns, and customer behaviors.
• Proactively identify opportunities and risks, coordinating cross-functional actions to address them.
• Oversee revenue forecasting for the US region, ensuring integration with global planning cycles.

Customer and Digital Experience:

• Design and implement the CRM strategy to drive customer acquisition, retention, and lifecycle management in the US.
• Lead Conversion Rate Optimization (CRO) efforts to enhance performance across the customer journey funnel.
• Ensure the digital user experience aligns with both brand identity and commercial objectives specific to the US market.

Team Management:

• Guide and develop a diverse team including business development, community management, merchandising, and logistics specialists.
• Foster a team culture centered on accountability and continuous learning.
• Coordinate cross-departmental efforts to align community, merchandising, and logistics towards unified commercial goals.

Stakeholder Engagement:

• Deliver consistent, organized performance reports to the General Manager and E-commerce Director.
• Identify challenges early and propose practical solutions proactively.
• Collaborate with global teams such as marketing, product, and finance to integrate the US business perspective.

Professional Experience

• Demonstrated end-to-end ownership of e-commerce P&L management.
• Strong commercial insight with a keen sense for prioritizing business opportunities.
• Proven leadership skills with experience mentoring junior team members.
• Excellent communicative ability to distill complex data into clear, strategic narratives accompanied by decisive action steps.
• Currently residing in or willing to relocate to New York.
• Preferred background in fashion, lifestyle, or consumer retail sectors, though not mandatory.

Functional Expertise

• Deep understanding of e-commerce performance drivers including traffic, conversion, and customer lifetime value.
• Experience in commercial planning, pricing strategies, and optimizing business outcomes.
• Ability to translate strategic business plans into executable operational tactics.