- Experience
- 5–10 yrs
- Salary
- USD 170,000 – USD 200,000 / year
- Openings
- 1
- Posted
- 1 hour ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Job description
About CleanBoss
Founded in 2020 through a collaboration between inventor Joy Mangano and artist Pitbull, CleanBoss aims to revolutionize the cleaning industry by promoting non-toxic cleaning products. Inspired by Joy's innovative journey and Pitbull's personal connection to cleaning, the company offers superior, chemical-free cleaning solutions that redefine clean living as the team continues to grow and broaden its impact.
Role Summary
The Head of Ecommerce & Growth will lead digital acquisition, performance marketing, and ecommerce channel strategies to increase online revenue. This leadership role involves managing advertising deployment, budgeting, and customer acquisition growth across direct-to-consumer (DTC), Amazon, and TikTok Shop platforms. The ideal candidate is an analytical, hands-on growth marketer with extensive experience in scaling digital consumer packaged goods brands and expertise in ad technologies, content commerce funnels, and P&L management.
Key Responsibilities
- Direct strategy, planning, and daily optimization of paid media budgets on Meta, Google, TikTok, and Amazon Advertising platforms.
- Manage TV advertising campaigns focused on performance to generate measurable digital sales uplift across DTC, Amazon, and TikTok channels.
- Lead ecommerce merchandising, content management, listing optimization, pricing, and promotions on multiple platforms to boost organic and paid market presence.
- Oversee post-purchase initiatives including email and SMS flows, subscriptions, and loyalty programs to enhance repeat purchase frequency, customer lifetime value, and reduce blended customer acquisition costs.
- Collaborate with web development and creative teams to run lead generation and continuous A/B testing for improved website conversion, landing page performance, checkout processes, and average order value.
- Create and maintain growth dashboards measuring CAC, LTV, ROAS, and marketing efficiency ratios with detailed channel attribution analyses.
- Coordinate with operations and inventory teams to align ad spend with production schedules, preventing stock shortages, and provide real-time performance feedback to creative partners for agile marketing content optimization.
Qualifications and Requirements
- Strong expertise in data analytics, including the use of multi-touch attribution models and advanced Excel skills.
- Proven experience managing budgets and campaigns via Meta Ads Manager, TikTok Ads Manager, Amazon Seller Central, Shopify, and retention platforms like Klaviyo.
- Minimum 5 to 10 years in digital growth or performance marketing, particularly within consumer packaged goods such as household cleaning, personal care, or wellness sectors.
- Proactive and results-driven leadership style suitable for fast-paced startup environments, comfortable balancing strategic vision and hands-on execution.
- Alignment with CleanBoss's mission to innovate and improve the household cleaning market, demonstrated by high energy and dedication.
Equal Opportunity Commitment
CleanBoss is an inclusive employer dedicated to diversity and does not discriminate based on race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, or other legally protected statuses. Candidates from all backgrounds are encouraged to apply.