Head of DIY – International Sales

About the Role

We are seeking a senior commercial leader for the position of Head of DIY – International Sales in Munich, Germany, with readiness for international travel. Our client is a leading European premium manufacturer in the flooring and interior building products sector, known for innovation, quality, and sustainability. Supported by an international private equity group, the company is undergoing a progressive transformation focused on expanding its international footprint and commercial success.

Role Overview

The Head of DIY will spearhead development and growth within the international DIY channel. Key functions include managing relationships with large DIY retail chains, expanding into new markets, leading significant commercial negotiations, and shaping the overall international sales strategy.

Primary Responsibilities

• Create and implement the international sales strategy for the DIY segment.
• Maintain and deepen partnerships with major DIY retailers and essential key accounts.
• Facilitate growth across existing territories and identify new international markets.
• Lead commercial negotiations, tender processes, and framework agreements.
• Collaborate closely with Product, Marketing, and Supply Chain divisions to enhance commercial outcomes.
• Explore growth opportunities in e-commerce and omnichannel retail platforms.

Candidate Profile

• Extensive leadership experience in sales or commercial roles within flooring, building materials, interiors, or related sectors.
• Proven track record of successfully selling to major DIY retail chains throughout Europe.
• Strong expertise in managing key accounts and handling complex commercial negotiations.