Head of Direct-to-Consumer (DTC)

Role overview

Enchanté Accessories Inc., founded in 1986, is a long-standing consumer products company with a varied mix of brands and business divisions. In 2025, the company added NUDESTIX, a well-known beauty label with strong retail and wholesale distribution, to its portfolio. The business is now focused on expanding a profitable, scalable direct-to-consumer operation across the United States and Canada.

The organization is hiring a Head of Direct-to-Consumer (DTC) to take charge of NUDESTIX’s ecommerce channel and own overall performance from strategy through delivery. This is a full-time role within the E-commerce Department.

Compensation

Salary is listed at 130,000 to 170,000 per year, depending on experience.

Key responsibilities

• Take full ownership of the DTC P&L, including revenue, contribution margin, and growth objectives.
• Create and implement a growth plan for the DTC business across U.S. and Canadian markets.
• Define both quarterly and annual roadmaps that support near-term execution and long-range expansion.
• Lead customer acquisition planning across paid channels, with choices guided by unit economics and lifetime value.
• Work with creative and performance teams to strengthen funnels, promotional offers, and conversion outcomes.
• Oversee the ecommerce customer journey, including product detail pages, landing pages, and checkout experience.
• Run conversion-rate optimization efforts to lift conversion, average order value, and overall site efficiency.
• Direct retention and lifecycle initiatives such as email, SMS, and repeat-purchase programs.
• Recruit, guide, and develop a high-performing DTC team.
• Supervise outside agencies and vendors, ensuring performance against defined KPIs.
• Coordinate closely with brand, product, operations, and finance partners.
• Handle additional related responsibilities as needed.

Required profile

• 7 to 10+ years of relevant experience in ecommerce or direct-to-consumer roles.
• Strong command of ecommerce and DTC business fundamentals.
• Demonstrated ability to own and operate a profit-and-loss statement.
• Experience planning and overseeing paid media at a strategic level.
• Background in beauty, consumer products, or similar categories is preferred; beauty sector exposure is an advantage.
• Track record of helping a DTC business scale from roughly $1–5 million to more than $10 million in annual revenue.
• Strong analytical, organizational, and problem-solving capabilities.
• Excellent communication and leadership skills.
• Comfort managing several priorities in a fast-moving environment.
• Ability to think strategically while also executing hands-on.
• Proven success collaborating across functions and teams.

Additional information

Position type: Full-time / Hybrid.

Job department: E-commerce Department.

The role is based in Manhattan, NY.

Applicants should be prepared to contribute across strategy, execution, and cross-functional coordination in a growth-focused environment.