Head of Demand Generation

About Easygenerator

Easygenerator is a rapidly expanding EdTech scale-up focused on transforming learning with its recognized authoring platform. The product is trusted by large global organizations such as Kellogg’s, T-Mobile, and Siemens, and is designed to make knowledge sharing simpler, faster, and more effective for teams.

The company operates with an AI-first mindset, applying advanced AI tools both in its product and in day-to-day internal work. This gives the role a strong opportunity to build practical experience with modern AI workflows while contributing to a fast-moving, high-impact business.

Role Overview

The Head of Demand Generation is responsible for the full demand engine across paid acquisition, website performance, SEO/GEO, content, and conversion. The role translates product positioning into demand programs that generate qualified pipeline, enhance market authority, and improve conversion throughout the funnel.

This is a commercially focused leadership role that combines growth strategy, editorial thinking, and digital design awareness to influence pipeline quality and revenue outcomes.

Why This Role Is Important

The position plays a central part in making sure Easygenerator’s demand engine builds brand authority, supports enterprise selling, and delivers scalable pipeline growth that can be measured and improved over time.

Key Responsibilities

Demand Engine and Pipeline

• Lead the full set of paid, organic, website, and conversion channels.
• Turn growth targets into actionable priorities and structured roadmaps.
• Create dependable marketing-sourced pipeline while balancing immediate results with longer-term growth.

Website and Conversion

• Oversee website architecture, messaging, user experience, landing pages, and conversion rate optimization.
• Work with Product Marketing Management to ensure positioning is clear and distinct.
• Keep every customer-facing touchpoint clear, trustworthy, and high-performing.

Paid and Organic Growth

• Direct paid acquisition and manage allocation of a budget above €2M in line with revenue goals.
• Optimize campaigns for pipeline and revenue impact with strong attribution clarity.
• Develop scalable SEO/GEO strategies and intent-led content clusters that strengthen authority and long-term pipeline.

Content and Design

• Guide revenue-oriented content that supports the buyer journey and enterprise sales motions.
• Ensure digital design contributes to differentiation, clarity, and conversion.

Revenue and Analytics

• Own marketing-sourced pipeline targets and key revenue metrics.
• Build quarterly growth plans and identify opportunities to remove funnel friction.

Team Leadership

• Lead teams across paid media, content, web, and design.
• Set up scalable operating processes and experimentation systems.
• Work closely with Product Marketing, Revenue, and senior leadership teams.

Qualifications

• At least 5 years of experience in B2B SaaS digital growth, including 2+ years in team leadership.
• Demonstrated success in driving pipeline growth and managing budgets above €2M.
• Strong command of paid media, CRO, and SEO/GEO.
• Ability to combine editorial judgment, digital design awareness, and understanding of enterprise sales.
• Analytical mindset with a strong commercial focus.
• Practical experience using AI agents and agentic workflows, such as Claude or other LLM-based tools, ideally having built or launched systems that automate marketing processes end to end rather than only experimenting with AI personally.

Preferred Background

• Experience working in SaaS companies with €20M–€100M ARR.
• Exposure to international SaaS environments.
• Prior close partnership with Product Marketing and commercial teams.