Job description

About Tucann

Tucann is a premium lifestyle and swimwear brand originating from Melbourne, sold in over 110 countries worldwide, with a significant and expanding customer base in the United States. The brand is known for its innovation, including the development of the Aqua-Liner swim trunks, built around the philosophy: "Life's Short. Seek the unforgettable." The company operates as a remote-first team with ambitious growth plans and a well-regarded product beloved by many customers.

Role Overview

The Head of Creators & Partnerships will be responsible for leading and managing Tucann's entire creator ecosystem, which includes three key areas: user-generated content (UGC), influencer relations via the Team Tucann ambassador program, and affiliate marketing. This role reports directly to the founder and collaborates closely with the Chief Marketing Officer and Vice President of Brand. The position carries full budget ownership, revenue responsibility, and includes the opportunity to build and lead a team. Existing programs and staff will be provided, but the candidate has full freedom to restructure and innovate the creator operations.

Key Responsibilities

Conduct a comprehensive audit and redesign of the creator operation, including scouting, outreach, offer development, contracts, and payment processes.
Implement scalable systems such as creator CRM tools, automated follow-ups, and hybrid compensation models combining fees and commissions.
Manage the UGC process to achieve volume and quality goals in coordination with the growth team, ensuring content drives effective advertising.
Develop Team Tucann into a highly regarded global ambassador program featuring structured tiers, formal contracts, competitive compensation, and a strong community ethos.
Expand the affiliate program with a focus on recruiting publishers and creator affiliates, optimizing offer structures, and assessing opportunities in new channels like TikTok Shop appropriate for a premium brand.
Track and report on weekly key metrics including performance, revenue, and customer acquisition costs (CAC) per each creator lane, with management-level rigor.
Recruit and lead one to two operational team members within the first six months to support the creator partnership engine.

Candidate Profile

Proven experience building or scaling creator, ambassador, or affiliate programs at direct-to-consumer brands generating approximately $20 million to $70 million or more in annual revenue; preference given to swimwear, apparel, or activewear sectors.
Demonstrated ability to provide clear metrics showing program-driven revenue and effective acquisition costs.
Hands-on expertise with creator management CRMs, affiliate platforms, and offer design, backed by practical operational experience.
A pragmatic operator who is comfortable directly managing the function and executing tasks prior to team expansion.
Strong understanding of premium brand positioning focused on sustainable growth without compromising brand value.
Results-oriented with a focus on revenue and CAC, rather than just reach or impressions.

Benefits and Working Conditions

Direct reporting to the company founder with full budget authority and autonomy to design the creator operations.
Work with a globally recognized product that enjoys strong customer approval and international presence.
Fully remote work environment, with working hours aligned to Australia/New Zealand or US time zones, collaborating with teams across Australia, the US, Latin America, and Asia.
Competitive salary package including base pay plus performance-based bonuses linked to owned metrics and growth targets.

Head Of Creators & Partnerships