Head of Creative Design

Role overview

A premium hospitality group in Central London is looking for an experienced Head of Creative Design to steer the visual direction across its growing portfolio of venues. The business is expanding quickly and is investing heavily in brand development, guest experience and marketing capability, with design and storytelling seen as central to its growth.

In this role, you will own creative direction across multiple premium hospitality brands, balancing strategic leadership with hands-on design delivery. You will work closely with Marketing, Operations and senior leadership to create work that strengthens brand perception, improves guest engagement and supports commercial performance.

The salary is approximately £70,000 to £80,000, along with a benefits package. The working pattern is Monday to Friday, with flexibility in the business.

Creative leadership and brand development

• Take charge of the creative direction across several premium hospitality brands.
• Safeguard and refine brand identity across all guest-facing channels.
• Shape creative ideas that align with marketing goals and business priorities.
• Maintain a high standard of originality, consistency and quality in all output.

Brand launches and innovation

• Direct creative work for new venue openings, partnerships and large campaigns.
• Build visual ideas, campaign stories and presentation materials for major business initiatives.
• Work with senior stakeholders to turn commercial goals into memorable guest experiences.
• Spot opportunities to evolve the creative approach while protecting brand integrity.

Design and content production

• Oversee the creation of digital, print and in-venue marketing materials.
• Develop creative assets for websites, paid media, CRM, social media and promotions.
• Produce menus, signage, event collateral and guest communications.
• Ensure all artwork is accurate, coherent and delivered to a premium standard.

Motion graphics and digital storytelling

• Grow the use of motion design and animated content across digital channels.
• Create video and motion assets that improve campaign impact.
• Collaborate with photographers, videographers and external creative specialists.
• Explore fresh ways to tell brand stories through dynamic creative formats.

Campaign delivery and project management

• Manage creative work from early concept through to final rollout.
• Support new openings, seasonal activity and high-profile events.
• Balance multiple priorities while keeping delivery on time and to a high quality.
• Adapt creative for the right channel, audience and commercial objective.

Creative operations and stakeholder collaboration

• Create efficient creative processes and maintain well-organised asset libraries.
• Handle relationships with agencies, printers and other creative suppliers.
• Act as a trusted creative adviser to the wider business.
• Present ideas clearly and confidently to senior leaders and other stakeholders.

What success looks like

• Consistently strong creative delivered across every brand and location.
• Effective delivery of launches, campaigns and major brand rollouts.
• Clear and consistent brand presence across all guest touchpoints.
• Greater use of engaging digital and motion-led content.
• More efficient creative workflows with faster and better delivery.
• Less dependence on external agencies through a strong in-house capability.
• Creative output that supports brand growth, guest engagement and commercial results.

Candidate profile

This role would suit an established Head of Creative, Creative Lead, Design Director, Senior Graphic Designer ready to step up, or Senior Creative Manager with deep hands-on design expertise. The ideal person is an exceptional designer who has grown into a senior leadership role while still enjoying the craft of making great work.

You should be comfortable setting the creative direction and also using Adobe Creative Suite yourself to bring ideas to life. A strong eye for design, typography, layout and visual storytelling is essential, along with a portfolio showing effective branding, digital, print, motion and guest-facing creative.

Experience and technical requirements

• Extensive graphic design experience with a portfolio demonstrating strong branding, identity, digital, print and campaign work for premium consumer, hospitality or lifestyle brands.
• Experience in hospitality, luxury or premium consumer sectors would be a strong advantage.
• Proven ability to lead creative strategy across multiple brands or business areas while remaining hands-on in delivery.
• Experience building creative concepts, presentations and campaign direction.
• Advanced Adobe Creative Suite ability, including Photoshop, Illustrator, InDesign and After Effects.
• Strong understanding of digital marketing creative, user engagement and brand storytelling.
• Excellent fundamentals in typography, composition, colour, layout, visual hierarchy and brand identity development.
• Strong project management and stakeholder communication skills.
• Motion graphics and animation capability would be beneficial.

Personal attributes

• Highly creative with strong commercial awareness.
• Confident presenting ideas and influencing senior stakeholders.
• Very detail-oriented while still thinking strategically.
• Organised and able to handle several priorities at once.
• Motivated by raising creative standards and moving brands forward.

Working pattern and additional information

This is a full-time, onsite position based in the London area. The role is based in Central London and operates Monday to Friday with flexibility in the business.

The package includes a salary of circa £70,000 to £80,000 plus benefits.

Due to the volume of interest, CVs cannot be accepted through individual messages or email. Every application will be reviewed, and each applicant will receive a personal response after the closing date of Friday 17 July 2026.

No fixed application deadline was supplied beyond the closing date mentioned above.