Head of Category and Revenue Strategy

About DB Breweries

DB Breweries is part of the global HEINEKEN family, operating in 70 countries worldwide. We foster an environment where individuality, ideas, learning, and growth are highly valued. Our team culture is shaped by four core values: PASSION for consumers and customers, CARE for people and the planet, ENJOYMENT of life, and the COURAGE to dream and innovate.

Our inclusive workplace offers substantial benefits including free health, life, and income protection insurance, a 5% employer KiwiSaver contribution, monthly product allowances, employee discounts at Star Hospitality venues, an additional paid "Enjoyment of Life" leave day annually, generous parental leave, and wellbeing support plus counselling services.

Role Overview

We seek a Head of Category & Revenue Strategy to spearhead revenue management and category initiatives for DB Breweries and Star Hospitality. Reporting directly to the Sales Director and participating in the Sales Leadership Team, this pivotal leadership role will focus on enhancing profitability through strategic pricing, promotions, portfolio management, category growth, and commercial insight generation.

Key Responsibilities

• Lead and manage Revenue Management and Category Strategy efforts across DB Breweries and Star Hospitality.
• Create long-term development plans for key categories such as Beer, Ready-to-Drink (RTD) products, and Cider.
• Optimize pricing strategies, promotional effectiveness, trade investments, and portfolio offerings.
• Utilize analytics and insights to formulate actionable commercial recommendations aimed at business growth.
• Collaborate extensively with Sales, Marketing, Finance, Supply Chain, and senior business stakeholders.
• Guide and nurture a high-performing Category and Revenue Management team.

Candidate Profile

• Possesses over 15 years of experience in Category Management, Revenue Management, and Sales within the Fast-Moving Consumer Goods (FMCG) sector.
• Demonstrates a consistent track record of achieving commercial goals and managing Profit & Loss responsibilities.
• Exhibits a thorough understanding of shopper behaviors, strategies for category expansion, and customer engagement.
• Strong leadership qualities with proven ability to influence and manage stakeholders effectively.
• Analytical expertise with competence in converting data into impactful business actions.