Head – Admissions (Business School)

Position Overview

The Head of Admissions at N. L. Dalmia Institute of Management Studies and Research will spearhead the development and execution of a comprehensive admissions strategy aimed at enrolling 420 students annually. This role demands ensuring exceptional student quality, satisfying student experience standards, and strict adherence to regulatory requirements. The Head will oversee the entire admissions lifecycle, from lead generation to enrollment, collaborating with various stakeholders to enhance institutional growth and branding.

Primary Responsibilities

• Formulate and implement yearly admissions plans aligned with organizational goals, including budgets and enrollment projections.
• Stay informed on market trends, competitor strategies, and applicant preferences to refine recruitment approaches.
• Manage end-to-end admissions processes including inquiries, application review, interviews, selections, offer issuance, fee management, and confirming enrollments.
• Drive innovative recruitment initiatives through partnerships with colleges, consultants, corporations, coaching centers, and alumni events.
• Coordinate with the marketing team on integrated campaigns, digital outreach, social media, and lead generation efforts, continuously assessing campaign effectiveness.
• Lead and develop the admissions team by setting KPIs, performing evaluations, and fostering a customer-centric and high-performance culture.
• Oversee CRM utilization for tracking enquiries, applications, offers, enrollments, and analyze conversion metrics to optimize the admission pipeline.
• Collaborate with academic and administrative departments to ensure smooth admissions operations and maintain consistent communication with prospective students and stakeholders.
• Ensure compliance with AICTE, UGC, university, and internal policies, maintaining meticulous documentation for audits and accreditations.
• Maintain an outstanding applicant experience by promptly addressing concerns and ensuring effective communication throughout the admissions process.

Key Performance Metrics

• Enroll 420 students annually with 100% seat occupancy in all approved programs.
• Enhance enquiry-to-admission conversion rates and maintain 100% accuracy in CRM data.
• Achieve revenue goals related to admissions and timely fee collections.
• Obtain high applicant satisfaction scores and improve the return on investment (ROI) of marketing campaigns.
• Establish strategic partnerships and enhance institutional brand visibility.

Qualifications and Experience

• Master's degree in Management, Marketing, Business Administration, or equivalent disciplines.
• Certifications in Sales, Marketing, CRM, Higher Education Management, or Business Development are advantageous.
• Minimum 10 years of experience in admissions, student recruitment, business development, sales, or marketing, including at least 5 years in leadership roles within business schools, universities, or higher education institutions.
• Proven track record of meeting admissions targets and leading successful teams.