HBO Max Marketing Coordinator

Role overview

The Marketing Coordinator supports HBO Max campaigns from early planning through launch and optimization. This position helps shape strategic briefs, keeps multiple teams aligned, and makes sure creative, product, CRM, media, and other partners execute smoothly. The ideal candidate brings enthusiasm for entertainment, a strong sense of culture, and curiosity about emerging trends in music, film, fashion, sports, and social media, using those insights to help build timely and effective campaigns.

This is a New York-based hybrid position with three in-office days each week. It begins as a 3-month contract and may be extended for up to 2 years.

Responsibilities

• Develop campaign briefs that clearly connect business objectives and creative direction for internal teams and outside agencies.
• Contribute campaign ideas rooted in audience insight and culture, with the goal of driving conversation and earned attention.
• Distribute campaign plans, playbooks, and best practices to international teams to support consistency while allowing local relevance.
• Monitor timelines, budgets, and key performance metrics, then surface learnings and areas for improvement.
• Serve as a central point of coordination across teams so communication remains clear and execution stays on track.
• Support cross-functional presentations and updates for brand campaigns across social, creative, media planning, growth marketing, international marketing, merchandising, retention, original marketing, corporate communications, operations, and related teams.
• Build trust and working relationships across a complex, multi-team organization.

Requirements

• Bachelor’s degree or equivalent relevant experience.
• 1–2 years of experience in brand marketing within entertainment, media, or a creative agency environment.
• Working knowledge of direct-to-consumer streaming marketing, including clip-based and conceptual creative approaches, process flow, and owned-channel messaging such as in-app, O&O linear, and organic social.
• Strong awareness of cultural trends, pop culture, and the entertainment space, with the ability to translate observations into marketing insights.
• Proven experience partnering with creative, media, product, CRM, media relations, and legal teams on campaign development and delivery.
• Experience writing briefs, managing schedules, and tracking deliverables across multiple stakeholders.
• Excellent written and verbal communication skills, with the ability to distill information and adjust messaging for different audiences.
• Highly organized project management skills, strong attention to detail, and comfort handling several priorities in a fast-moving environment.
• Strong analytical thinking and problem-solving ability.
• Confidence building relationships and collaborating across a matrixed organization.
• Ability to stay flexible and productive under tight and changing deadlines.
• Strong presentation, deck-building, and communication abilities.
• Proficiency in Microsoft Office and Monday.com; Adobe Suite experience is an advantage.

Additional information

The role requires a three-day-per-week in-office schedule in New York. It is structured as a 3-month contract at the start, with the possibility of extending up to 2 years.