Growth Marketing Lead

About the Role

Our organization currently runs a franchise lead generation engine that is operational. We are seeking a talented individual to scale this system to multiple markets, optimize it continuously, and discover new avenues for growth. Positioned at the intersection of strategy and hands-on execution, this role involves devising comprehensive marketing plans that span online, offline, and channel development efforts and driving them from inception through completion. This is a proactive, solution-oriented position focused on results rather than just managing external agencies or reviewing reports.

Core Responsibilities

• Develop and expand a consistent pipeline of quality franchise leads across various cities.
• Enhance existing effective methods and replicate their success in new markets.
• Design and implement integrated marketing campaigns with a clear results orientation.
• Continuously run and evaluate new campaign experiments, including emerging channels and city-specific strategies, adjusting based on effectiveness.
• Coordinate online, offline, and channel development efforts to ensure a unified operational approach.
• Explore and establish growth strategies in emerging markets, transforming insights into scalable playbooks.
• Execute campaigns punctually without delays or excuses.
• Manage agencies with ownership mentality, emphasizing outputs and ROI rather than routine updates.
• Quickly resolve operational challenges and adapt to failures to maintain momentum.

Candidate Profile

• Possesses 8-12 years of experience in growth or marketing roles, with proven capabilities in designing and executing end-to-end campaigns.
• Experience spanning online, offline, and the creation of new acquisition channels.
• Adept at building and executing integrated marketing plans personally.
• Demonstrated ability to take initiatives from zero to one, such as entering new markets, channels, or launching new products.
• Hands-on orientation towards performance marketing.
• Thrives on rapid experimentation, fast decision-making, and outcome-based measurement (e.g., leads, CAC, conversions).
• Comfortable with ambiguity, taking ownership, and meeting ambitious expectations.

Additional Advantages

• Experience dealing with high net worth individuals, business, or investor audiences.
• Background in lead generation for premium or specialized product offerings.
• Involvement in franchise expansion or multi-city growth initiatives.

Success Indicators

• Consistently predictable flow of high-quality franchise leads.
• Accelerated ramp-ups of new city launches.
• Continuous enhancement in customer acquisition costs, lead quality, and conversion rates.
• Discovery and utilization of scalable marketing channels not widely employed by others.
• Creation of clear and repeatable growth playbooks applicable across markets.

If you thrive in dynamic, challenging environments and are motivated by impactful outcomes, this position offers an exciting opportunity.