Growth Marketing Intern

Role overview

Join the Digital Consumer Engagement Marketing team at the LEGO Group and help shape digital experiences that reach LEGO fans worldwide. In this internship, you will support growth-focused marketing activity across the LEGO digital ecosystem, gaining practical exposure to performance marketing, customer engagement, and experimentation.

You will work closely with the Growth Marketing team on campaigns, testing, creative development, reporting, and cross-functional initiatives that contribute to user acquisition, retention, and re-engagement across owned digital channels and communities.

Key responsibilities

• Support the execution and improvement of app acquisition and other performance marketing activity across important digital channels.
• Work with app and affiliate agencies by helping monitor performance reviews, action items, optimisation opportunities, and follow-up plans.
• Help coordinate performance marketing tests and App Store Optimisation (ASO) experiments.
• Assist in creating marketing assets for campaign activity.
• Support collaboration between teams so campaigns launch on schedule and meet stakeholder expectations.
• Track campaign results, gather insights, and help prepare performance updates.
• Assist with marketing budget tracking, purchasing processes, and day-to-day operational tasks.
• Collect and coordinate feedback and requirements from both internal stakeholders and external partners.

Who you will support

This position sits within a team focused on inclusive, insight-led marketing that grows the LEGO digital ecosystem. The team works across regions and markets to create meaningful digital experiences that strengthen brand connection and consumer lifetime value. In this role, you will primarily support the Senior App Growth Lead on the everyday delivery of app growth work, while also contributing to wider growth marketing projects when needed.

Application requirements

To be considered, you need to provide a current CV covering your education and/or relevant experience, along with a cover letter explaining your interest in the internship, why you are a strong fit, and your availability, including start date, internship length, and weekly hours. Applications are accepted until 28 June, though the employer may change or remove the vacancy before that date, so early submission is recommended. Applications are reviewed continuously.

Eligibility and work setup

• This is a full-time internship of 37.5 hours per week.
• The role is based in the London office and requires a minimum of 3 days per week onsite.
• Applicants must be 18 years of age or older.
• Candidates must have the legal right to work in the UK for the full internship period.
• Applicants must be enrolled at the time of application in higher education or an equivalent training programme, scheme, or course.

What we are looking for

We are seeking someone who is proactive, curious, collaborative, and comfortable in a fast-moving environment. You should be eager to learn about digital and growth marketing, take ownership of tasks, and use data and insights to support decisions. Strong attention to detail, good organisation, and a positive, adaptable approach are important for success in this role.

• Clear communication skills and confidence working with a broad range of stakeholders.
• Strong organisational ability with excellent attention to detail.
• Genuine interest in digital marketing, performance marketing, and app acquisition.
• Comfort with data analysis, reporting, and interpreting performance insights.
• Ability to handle several tasks and deadlines at the same time.
• Self-starter attitude and willingness to learn.
• Working knowledge of Microsoft Office, especially Excel and PowerPoint.
• Flexible and positive approach when facing new challenges.
• Fluent written and spoken English.
• Basic understanding of marketing principles or consumer behaviour.

Benefits and additional information

• Enhanced family care leave is available for important life moments.
• Life and disability insurance is provided for all colleagues.
• Wellbeing support is offered through resources and benefits that promote physical and mental health, community, and creativity.
• A generous colleague discount is available from the first day.
• Eligible colleagues may receive a bonus when goals are achieved.
• The company uses a hybrid working model with an average of 3 days per week in the office.
• Each colleague is assigned a primary workplace location such as an office, store, or factory.

Culture and equal opportunity

The LEGO Group aims to build a diverse, inclusive, and supportive culture where colleagues feel safe, respected, and able to belong. The company welcomes applicants from all backgrounds and is committed to equal employment opportunity and equal pay. For roles involving significant interaction with children, candidates may be required to complete Child Safeguarding Background Screening as part of the offer process. The organisation also maintains a strong global commitment to Children’s Rights and Child Wellbeing.

Join a team where creativity, curiosity, and imagination are valued, and help build experiences that bring joy to LEGO fans around the world.