Growth Marketing Associate, Paid Social

Role overview

DraftKings is building with AI at the center of how the company works today and where it is headed next. The team uses emerging technology to improve customer experiences, simplify operations, and create new opportunities, with a strong focus on innovation and progress.

As a Growth Marketing Associate focused on Paid Social, you will support customer acquisition, engagement, and retention through performance-driven social campaigns across DraftKings applications. This position sits at the crossroads of media planning, creative collaboration, and optimization, and it plays a direct role in reaching sports and gaming audiences at scale. You will partner with teams across Marketing, Creative, Analytics, Product, and outside vendors to produce measurable results and help advance the company’s paid social strategy.

What you will do

• Plan and run paid social and media buying initiatives across digital channels to support acquisition and retention objectives.
• Set up, monitor, and improve paid social campaigns using audience targeting, bidding approaches, creative experimentation, and budget management.
• Create and manage A/B tests across creative assets, messaging, audience groups, and campaign structures to generate insights and improve outcomes.
• Work with Creative, Brand, and Integrated Marketing teams to develop fresh ad ideas and deliver engaging campaign experiences.
• Review campaign results and present clear recommendations, insights, and performance summaries to cross-functional partners.
• Partner with the Marketing Analytics team to assess performance trends, understand incremental impact, and shape future campaign planning.
• Oversee the creative production workflow and asset delivery process for important acquisition and retention efforts across paid social platforms.
• Maintain productive relationships with agencies, platform contacts, and advertising partners to stay current on new opportunities and industry best practices.

What you need

• A bachelor’s degree in Marketing, Business, Communications, or a closely related discipline.
• At least 1 year of experience in digital marketing, performance marketing, media buying, paid social, or a similar area.
• Hands-on exposure to managing or supporting campaigns on paid social advertising platforms.
• Understanding of digital media optimization methods such as A/B testing, audience targeting, campaign measurement, and bidding tactics.
• Comfort with data analysis and the ability to turn performance findings into practical recommendations.
• Strong organizational ability, sharp attention to detail, and the capacity to juggle multiple priorities in a fast-moving setting.
• Good communication and teamwork skills for working across internal stakeholders and external partners.
• An interest in sports and gaming is beneficial.

Additional information

DraftKings is a publicly traded technology company headquartered in Boston. Because the business operates in regulated gaming, employment may require you to obtain a gaming license from the relevant state authority, depending on the role. The company will support you through that process if it applies.

Compensation and legal notice

The US base salary range for this full-time role is USD 58,400 to USD 73,000, and may also include bonus, equity, and benefits where applicable. Pay within the range depends on role level, location, and other factors such as relevant skills, experience, and education or training. A recruiter can provide additional detail during the hiring process.

In Massachusetts, it is illegal to require or administer a lie detector test as a condition of hiring or continued employment. Violations may result in criminal penalties and civil liability.