Growth Manager - Prime Video India

About the Role

Prime Video India is on a mission to lead the digital video entertainment space by delivering an expansive range of content, including Amazon originals, popular TV shows, and movies, accessible anytime and anywhere. The Growth Manager will be instrumental in strategizing and driving Prime Video's user growth and engagement across India, promoting customer acquisition, subscriber growth, and revenue enhancement.

Key Responsibilities

• Lead growth and acquisition programs across teams focused on the Indian market and regions.
• Devise and implement comprehensive strategies to attract new customers via various channels such as web, mobile, connected devices, and partnerships.
• Formulate and drive customer retention strategies to enhance subscriber loyalty.
• Manage and relay performance indicators related to acquisition and retention to senior leadership.
• Negotiate and manage collaborations with internal and external partners to improve key growth metrics.
• Foster a culture centered around experimentation, data analysis, and iterative improvements based on customer insights.
• Work cross-functionally with teams including Marketing, Product, Payments, Business Intelligence, Programming, Finance, Ads, Engagement, and Legal to boost acquisition, engagement, retention, and revenue.

Qualifications

• Minimum 3 years of professional marketing experience, excluding internships.
• Proficient in leveraging data and metrics to inform marketing decisions and improvements.
• Hands-on expertise with Excel or Tableau for advanced data manipulation including macros, pivot tables, and charting.
• Proven ability to design, execute, and scale cross-functional marketing programs and campaigns from inception to completion.
• Experience in managing marketing performance across multiple channels.
• Preferred: experience working with external partners on marketing initiatives.
• Preferred: capability to present ideas effectively to various organizational levels to secure initiative support.

Additional Details

The role involves collaboration with leadership at multiple organizational levels and requires adeptness in forecasting, budgeting, and performance testing. The company promotes an inclusive culture and offers workplace accommodations for individuals with disabilities during hiring and employment. This position is based in the Mumbai Metropolitan Region, with employment through ASSPL - Maharashtra.