Growth Manager

About MAX

MAX is building mobility solutions that support safer, more affordable, more accessible, and more sustainable transport across Africa and other emerging markets. The company combines advanced technology, infrastructure, and financial innovation to serve commercial drivers and transport operators through vehicle subscriptions, insurance, digital wallets, e-hailing services, and clean-energy options.

Since its launch, MAX has expanded from 200 drivers in 2015 to more than 55,000 riders, known internally as Champions, across Nigeria, Ghana, and Cameroon, with plans to continue expanding across Africa.

Vision, Mission, and Core Values

MAX aims to help shape Africa’s future movement by using technology, financial inclusion, and clean energy to improve mobility. Its culture is guided by five core values: transparency, integrity, initiative, partnership, and safety.

• Transparency: keeping stakeholders informed and included.
• Integrity: acting consistently and honoring commitments.
• Initiative: encouraging bold ideas and innovation.
• Partnership: working collaboratively and openly.
• Safety: ensuring every ride is reliable, secure, and comfortable.

Impact and Growth

Through its rent-to-own model, MAX has helped over 55,000 riders access income-generating assets such as two-wheelers and three-wheelers. To help riders start operating immediately, the company also created MAX Advantage, which includes vehicle licensing and insurance, health coverage, maintenance support, and emergency services.

After beginning with low-emission vehicles, MAX has now moved fully into electric vehicles and is working toward deploying over 10,000 EVs across Nigeria and Ghana by 2025. It is also building solar-powered battery swap stations in Nigeria so riders can exchange batteries in under 3 minutes.

MAX has raised more than $70M from strategic and financial investors, including Lightrock, Global Ventures, Yamaha, Mastercard, Shell Foundation, Novastar Ventures, Goodwell Investments, Breakthrough Energy Ventures, Techstars, and DLM Capital. In December 2021, the company completed the first close of its $31M Series B and is now pursuing a new growth phase supported by a $100M+ raise over the next 12 months.

Role Overview

The Growth Manager will lead the design and delivery of scalable growth strategies across acquisition, activation, retention, partnerships, and revenue optimization. The role calls for a strong operator who can combine analysis, execution, and cross-functional collaboration to unlock business growth.

The ideal candidate has experience scaling products, marketplaces, mobility platforms, fintech products, or other fast-growing consumer businesses in emerging markets.

Growth Strategy and Execution

• Develop and roll out growth plans that support revenue and expansion targets.
• Spot new opportunities across customer segments, products, and markets.
• Create repeatable frameworks for acquisition and retention.
• Run experiments and growth sprints to improve overall performance.

Customer Acquisition and Retention

• Lead acquisition efforts across digital, offline, referral, and partnership channels.
• Improve onboarding flows and activation journeys.
• Strengthen engagement, retention, and lifecycle results.
• Design and track customer segmentation approaches.

Analytics and Performance

• Own key growth metrics such as CAC, LTV, retention, conversion, activation, and revenue growth.
• Create dashboards and reporting tools to track business performance.
• Turn data findings into practical recommendations.
• Review market and competitor activity to identify trends and opportunities.

Partnerships and Expansion

• Find and manage strategic partnerships that support growth.
• Assist with launches and expansion into new cities or business lines.
• Work with operations and commercial teams to deepen market penetration.

Cross-Functional Collaboration

• Work closely with Product, Engineering, Operations, Marketing, and Finance.
• Share customer and market insights to inform product roadmap decisions.
• Keep growth initiatives aligned with operational realities.

Team Leadership

• Guide and support growth associates, analysts, or campaign teams when needed.
• Encourage a team culture focused on testing, ownership, and continuous improvement.

Requirements

The company is looking for a candidate with 5–8+ years of experience in growth, strategy, marketing, commercial operations, or business development. Experience in startups, mobility, fintech, logistics, marketplaces, or other tech-enabled businesses is strongly preferred.

A successful applicant should have a demonstrated history of improving product scaling, customer acquisition, or revenue growth. Experience with performance marketing, CRM, lifecycle marketing, and analytics tools is also expected.

Skills and Competencies

The role requires strong analytical ability, disciplined execution, commercial thinking, and excellent communication. Advanced use of Excel or Google Sheets and data visualization tools is important, and familiarity with tools such as SQL, Mixpanel, Amplitude, Tableau, or Power BI will be an advantage.

Education

A bachelor’s degree in Business, Economics, Marketing, Engineering, Data Analytics, or a related discipline is required. An MBA or a relevant certification will be considered an added advantage.

Work Culture and Inclusion

MAX welcomes candidates from all backgrounds and is committed to diversity and inclusion regardless of appearance, gender, sexual orientation, race, tribe, nationality, or disability.

The work environment values drive, empathy, humility, initiative, diligence, candor, collaboration, and a strong bias toward technology and automation.

Benefits

The role offers competitive compensation and benefits, health insurance coverage, regular performance conversations and reviews, and the opportunity to work with a high-performing, passionate team in an energetic culture.