Growth Lead - Go-To-Market Strategy at Vista Social

About the Role

Vista Social is a platform that streamlines social media management for thousands of brands and agencies, now incorporating advanced AI capabilities such as AI agents and Ask Vista. We are searching for a Growth Lead to completely own the go-to-market engine—from conception through execution. This individual will chart the growth strategy, personally implement campaigns, and ultimately drive customer acquisition that turns users into loyal, paying customers. Collaboration with founders is essential, and there is potential to expand a team as the company scales.

Primary Responsibilities

• Manage the full customer funnel including signups, trial activations, and revenue generation.
• Lead demand generation efforts across multiple channels: paid advertising, content marketing, SEO, social media, and email campaigns.
• Develop compelling positioning for Vista Social's AI features to encourage trials and user adoption.
• Conduct consistent testing and measurement, eliminating ineffective tactics and doubling down on successful strategies.
• Optimize conversion rates from visitor to paying customer at each stage.
• Collaborate with product and sales teams to streamline the customer journey from initial interest to close.
• Recruit and scale a small growth team as the company’s footprint expands.

Required Qualifications

• Proven track record of delivering quantifiable growth in SMB or product-led SaaS environments, with a focus on self-service growth rather than long enterprise sales.
• Strong understanding of the social media, marketing technology, or creator economy and how agencies and brands make purchases.
• Experience marketing AI-driven products and an ability to position them as useful, credible solutions rather than gimmicks.
• Comfort working in fast-paced startup settings, thriving with minimal process and multitasking between roles.
• A capability to both formulate growth strategies and directly execute them, with potential for future team leadership.

Preferred Experience

• Hands-on expertise in product-led growth tooling, analytics platforms, and structured experimentation methodologies.
• Network connections within social media, agency, or creator ecosystems.
• Prior experience as an inaugural or early growth hire in a startup environment.

Why Join Vista Social?

• Take full ownership of growth at a rapidly scaling and profitable SaaS company with significant momentum.
• Shape go-to-market strategies at the forefront of AI-enabled social media tools.
• Enjoy high autonomy, direct leadership interaction, and resources that empower bold initiatives.
• Join a fast-moving team focused more on delivering impactful results than following rigid processes.

Recruitment Process

• Submit your application including resume and answers to three brief questions showcasing your growth achievements.
• Complete a paid, practical exercise that simulates actual job responsibilities, typically requiring around two hours.
• Participate in a collaborative working session to discuss the exercise and your approach.
• Undergo quick reference checks before receiving a prompt offer.

We handle applications personally and aim to wrap up the selection process within one to two weeks.