Growth Lead

About the Company

HDFC securities is a well-known financial services organization focused on brokerage solutions. The company aims to deliver tailored, innovative services that help clients grow their wealth with confidence and security.

Role Overview

As the Growth Lead, you will own customer acquisition, engagement, retention, and revenue expansion across digital touchpoints. The role calls for building and running growth strategies that support business goals through analytics, experimentation, and tight coordination across teams to improve customer lifetime value and return on investment.

You will partner with Product, Marketing, Technology, and Analytics to create scalable initiatives that strengthen the full customer journey across web and mobile experiences.

Key Responsibilities

• Develop and deliver end-to-end growth plans aligned to broking business objectives, with focus on account activation, trading activity, client retention, and revenue uplift.
• Improve monetization on digital platforms by increasing trading frequency, adoption of products such as Equity, Derivatives, MTF, and IPOs, and deeper customer engagement.
• Study trading behavior, platform usage, and funnel performance to uncover drop-offs and identify growth opportunities.
• Perform detailed research on investor behavior, market movements, and competitor performance within the broking ecosystem to surface strategic openings.
• Create and optimize onboarding and activation journeys that improve first-trade conversion and early-stage engagement.
• Run experimentation programs such as A/B testing, nudges, campaigns, and lifecycle-based interventions to improve conversion and ROI.
• Work with Product and Technology teams to enhance the trading experience, simplify customer journeys, and improve usability across web and mobile applications.
• Coordinate with Marketing teams to launch data-led campaigns using modern tools, personalization, and automation to grow acquisition and engagement.
• Design and execute growth initiatives across organic, paid, partnership, and referral channels to scale user base and activity.
• Track and improve business metrics including CAC, CLV, activation, churn, ARPU, and campaign ROI.
• Prepare recurring dashboards and insights for leadership on growth performance, trends, and business impact.

Required Experience and Skills

• 6 to 10 years of experience in Growth, Digital Marketing, Product Growth, or Analytics, ideally within BFSI, fintech, or digital businesses.
• Strong understanding of capital markets, trading products, and investor behavior across instruments such as Equity, Derivatives, and Mutual Funds.
• Proven ability to drive growth using experimentation, funnel improvement, and lifecycle management.
• Hands-on analytical capability with tools such as Google Analytics, Mixpanel, Amplitude, or similar platforms.
• Experience collaborating with Product, Marketing, Technology, and Sales teams.
• Ability to work with large datasets and convert findings into practical growth actions.
• Strong problem-solving approach with a clear bias toward execution and measurable outcomes.

Must-Have Traits

• Customer-first mindset with a focus on making investing and trading smooth, intuitive, and accessible.
• High ownership and the ability to independently lead initiatives from start to finish with accountability for results.
• Data-driven working style, with decisions grounded in analytics, testing, and measurable impact.

Location

Mumbai, Maharashtra, India. The role is based in Andheri, MIDC.

Who Should Apply

Experienced professionals who are passionate about scaling growth in the broking and financial services space and want to shape meaningful customer journeys should consider this opportunity.