Group VP of Content & Growth Marketing

Overview

ELIRE Group is seeking a Group VP of Content & Growth Marketing to play a pivotal role in enhancing its commercial success. This part-time, contract role involves approximately 20 hours per month working remotely with a services-for-equity arrangement and immediate onboarding. The position is expected to transition into a paid role following the company's next capital raise.

About ELIRE Group

ELIRE Group drives pioneering and commercially viable solutions to accelerate the net zero transition, focusing on innovative ventures:

• ELIRE Maritime: Award-winning maritime infrastructure "Smart Hubs" enabling resilient ports, harbors, and cities with new commercial opportunities
• ELIRE Aviation: Advancing electric propulsion for aircraft and amphibious on-water operations aiming for aviation's net zero transition
• ELIRE Luxury: Smart maritime infrastructure services for super yachts and marinas
• ELIRE Defence: Maritime military applications including home base, combat, and relief
• ELIRE Energy: Clean energy solutions, alternative fuels, and grid-independent floating systems

Key Responsibilities

• Develop and execute a comprehensive content strategy and editorial roadmap supporting ELIRE's commercial objectives
• Manage the entire content lifecycle: planning, research, creation, optimization, distribution, and performance analysis
• Create high-quality long-form and short-form content simplifying complex infrastructure, energy, and technology topics aimed at decision-makers, including thought leadership articles, LinkedIn posts, web content, industry insights, case studies, newsletters, landing pages, and sales enablement materials
• Optimize website content for SEO-first strategies including keyword research, topical authority, internal linking, metadata, and content clusters to enhance visibility across traditional search engines and AI-powered platforms (e.g., ChatGPT, Gemini, Claude, Perplexity)
• Oversee ELIRE's digital channels, managing monthly content calendars aligned with product launches, industry events, and business priorities; repurpose content into engaging social media posts to maximize reach
• Lead the LinkedIn strategy to grow audience engagement, executive visibility, and commercial opportunities; collaborate with leadership on executive thought leadership positioning ELIRE as a recognized authority
• Design digital campaigns that complement PR efforts to establish ELIRE as a thought leader in clean energy, transport, and infrastructure
• Identify and manage corporate presence at industry events and conferences, orchestrating integrated content campaigns around such events to maximize impact
• Track, measure, and analyze digital marketing performance indicators including website traffic, search rankings, AI search visibility, LinkedIn engagement, follower growth, click-through rates, content attribution, lead generation, and share of voice; use data-driven insights to continuously enhance content strategy

Candidate Profile

• At least 10 years of proven experience creating content strategies that significantly drive business growth through SEO, thought leadership, digital marketing, and demand generation, preferably in B2B sectors such as infrastructure, transport, energy, or technology
• Exceptional storytelling and writing skills to produce compelling content across multiple formats maintaining brand consistency
• The ability to translate complex engineering and infrastructure topics into engaging and commercially relevant narratives
• In-depth knowledge of modern SEO practices, semantic search, Answer Engine Optimization (AEO), and emerging AI search trends, with experience developing content optimized for Google and AI-powered discovery platforms
• Expertise in creating LinkedIn content strategies, editorial calendars, and executive thought leadership initiatives that boost engagement and brand presence
• Strong commercial acumen with strategic thinking to align marketing efforts with business growth targets and measurable commercial outcomes
• Experience leveraging industry events and conferences to amplify brand influence and generate business opportunities
• Ability to thrive in a dynamic, fast-paced, remote work environment while effectively prioritizing multiple tasks
• A strategic vision for positioning content not just as marketing collateral but as a critical commercial asset shaping the company's market category

Additional Information

• Workload: Approximately 20 hours per month on a remote basis
• Compensation: Services for equity initially; role evolves into a paid position upon successful capital raise
• Start: Immediate onboarding expected
• Industry sectors involved: Maritime, aviation, luxury maritime, defence, energy