Group Marketing Manager

About the Role

At Haus of Chain, we take a unique approach to recruitment focused on proven achievements and commercial outcomes rather than just resumes. We're collaborating with Peter Kittle Motor Company, a respected family-owned dealership group spanning 10 locations across South Australia, Victoria, and New South Wales. The company has upheld its promise of "Car Buying Made Easy" for nearly 40 years.

This senior marketing position oversees all marketing efforts for the entire Peter Kittle group. You will craft strategies that increase showroom visits, maintain brand uniformity, and optimize business performance across eleven award-winning Toyota dealerships. Your work will be closely aligned with Toyota Australia's national standards and OEM guidelines.

Key Responsibilities and Duties

• Develop and implement the annual marketing strategy for all eleven dealerships.
• Create group-wide brand standards and management tools to guarantee consistent marketing execution.
• Manage the marketing budget effectively to maximize ROI and lead the marketing team as the chief liaison to company Directors.
• Design and execute omni-channel go-to-market campaigns for vehicle launches and retail promotions, ensuring ease of local dealership implementation.
• Maintain brand integrity across all channels and dealerships following Toyota Australia's policies.
• Plan and execute high-profile events including vehicle launches, premium customer gatherings, sponsorships, and partnerships that generate measurable business value.
• Oversee digital marketing efforts and paid media campaigns across platforms such as Meta and Google.
• Serve as the primary marketing communicator between Directors, Dealer Principals, Toyota Australia, and external agencies to uphold quality and consistency.

Success Indicators

• Increasing showroom traffic and sales volume across all dealerships.
• High marketing ROI with well-allocated budgets.
• Consistent brand application confirmed via brand audits and positive OEM feedback.
• Timely and compliant campaign launches and events.
• Growth in digital engagement and conversion rates.
• Stable, skilled, and developing marketing team.

Candidate Profile

• Experienced senior marketer comfortable balancing strategy creation and tactical execution.
• Prior involvement working with senior leadership and franchise/OEM marketing frameworks is preferred.
• Proficiency in digital marketing, including paid media, social channels, and CRM systems.
• Proven leadership in managing teams and agency collaborations.
• Strong organizational skills to oversee multiple projects simultaneously.
• Automotive industry experience or multi-brand marketing background is advantageous but not mandatory.
• Enthusiasm for premium and lifestyle brand marketing.
• Possession of Australian work rights and a valid driver's license.
• Willingness to travel across South Australia, Victoria, and New South Wales regularly, including occasional after-hours commitments for events.

About Peter Kittle Motor Company

This family-run business began as a single dealership in Alice Springs in 1988 and has evolved into a significant multi-state, multi-brand group with eleven award-winning dealerships. The company maintains a collaborative partnership with Toyota Australia and embraces marketing as a profit center rather than a cost.