Group Marketing and Brand Manager

About Gourmet Food Parlour

Gourmet Food Parlour has evolved from a single café in South Dublin over 20 years ago into a leading independent hospitality enterprise in Ireland, employing over 320 staff and generating more than €20 million in annual revenue. The business operates multiple award-winning restaurants in Dublin and Galway, premium hospitality outlets in Brown Thomas and Arnotts, corporate and sports catering divisions, as well as food trucks and bespoke event catering services.

Role Overview

As the Group Marketing & Brand Manager reporting directly to the Managing Director, you will spearhead the comprehensive marketing strategy across all Gourmet Food Parlour divisions. Your responsibilities will include managing brand growth, fostering customer engagement, and driving commercial success through coordinated marketing initiatives. You'll oversee marketing efforts for multiple business segments including restaurants, catering services in Dublin and Galway, retail locations within Brown Thomas & Arnotts, sports catering partnerships, and mobile food outlets.

Key Responsibilities

• Create and implement the annual group-wide marketing strategy to enhance brand presence and sales.
• Plan and execute integrated marketing campaigns to boost revenue and customer reach.
• Manage marketing budgets effectively to maximize return on investment.
• Monitor campaign and business performance, reporting key insights to senior leadership.
• Maintain brand consistency and integrity across all customer channels and communications.
• Lead seasonal campaigns, product launches, and customer acquisition and retention efforts.
• Direct digital marketing activities including website management, SEO, paid ads, email marketing, CRM, and social media to improve online engagement and conversions.
• Support catering sales teams with targeted marketing support such as promotional materials and lead generation.
• Enhance visibility for corporate, private, and sports catering offerings.
• Optimize value from sports partnerships and oversee public relations, media relations, award submissions, and company communications.
• Coordinate and manage external creative agencies and ensure alignment with business goals.
• Collaborate cross-functionally with Operations, Finance, HR, Culinary, and Sales teams to drive overall business growth.

Candidate Profile

We seek a strategic and hands-on marketing professional passionate about hospitality, retail, or consumer brands.

• At least 5 years in a senior marketing role with demonstrated success in multi-channel strategies.
• Industry experience in hospitality, retail, foodservice, or related consumer brands.
• Strong digital marketing expertise paired with analytical capabilities.
• Proven ability to manage marketing budgets and external agency partnerships.
• Excellent communication, stakeholder management, and leadership skills.
• Experience managing marketing across multiple brands or locations.
• Possession of a full clean driving license.

Desirable Skills and Experience: Multi-site hospitality marketing, sports sponsorships and partnerships, PR and media relations, CRM and loyalty program management, and event marketing or content creation experience.

Measures of Success

• Growth in restaurant and catering sales revenue.
• Improved marketing return on investment.
• Increased customer acquisition and loyalty.
• Enhanced digital metrics such as website traffic and conversion.
• Expansion of loyalty program membership.
• Increased brand awareness and PR coverage.
• Higher engagement rates on social media platforms.
• Successful delivery of the annual marketing strategy.

Why Work With Us?

Joining Gourmet Food Parlour offers a unique chance to lead marketing for a prestigious hospitality brand in Ireland. Collaborate with a forward-thinking leadership team, influence the company’s strategic direction, and enjoy the freedom to innovate with campaigns that drive measurable business results. The company is committed to equality, inclusivity, and fostering a respectful work environment.