Job description

About the Role

Afina is a rapidly expanding DTC wellness brand and the leading filtered showerhead seller on Amazon. The business is growing across Meta, TikTok, Amazon, retail, and subscription, and it needs a senior-level designer who can produce visuals that improve clicks, conversions, and revenue.

This position is not centered on purely aesthetic design. The focus is on performance, conversion outcomes, static ads that generate sales, direct-response thinking, and creative experimentation. If you have a strong grasp of e-commerce, consumer behavior, and performance marketing, this role may be a fit.

This is a remote position.

What You’ll Do

Create static ad creatives that perform well across Meta, TikTok, Instagram, and other paid social channels.
Build design assets aimed at improving CTR, hook rate, and conversion results.
Produce multiple ad versions for fast testing and refinement.
Design materials for landing pages, email marketing, Amazon listings, product launches, and promotional campaigns.
Work alongside creative strategists, media buyers, and video editors to develop winning growth campaigns.
Convert UGC, customer testimonials, reviews, and product advantages into persuasive ad visuals.
Study competitor ads and market trends to spot creative patterns that perform well.
Support and develop Afina’s visual identity across channels.
Use AI-powered tools and modern workflows to improve speed and output.

What We’re Looking For

At least 2 years of graphic design experience, ideally within DTC or e-commerce.
A strong portfolio showing paid social ads and performance-oriented creative work.
Hands-on experience creating assets for Meta, TikTok, Instagram, and digital advertising.
A solid understanding of direct-response marketing and consumer psychology.
Ability to produce clean, contemporary, conversion-led designs.
Fast execution and the capacity to generate a high volume of creative.
Good command of typography, visual hierarchy, and ad layout.
Experience using Photoshop, Illustrator, Figma, Canva, or similar design tools.
Comfort taking feedback and iterating quickly.

Bonus Experience

Experience helping scale creative output for 7-figure or 8-figure brands.
Background in wellness, beauty, skincare, or consumer products.
Exposure to motion graphics or light animation.
Experience designing Amazon listings and infographics.
Familiarity with AI design tools and related workflows.
Understanding of landing page design and CRO principles.

How Success Will Be Measured

How well static creatives perform.
Improvements in CTR and conversions.
Volume of creative testing produced.
Speed at which iterations are made.
Contribution to scaling paid social revenue.

Why Join Afina

Be part of one of the fastest-growing companies in e-commerce.
Enjoy a high level of ownership and direct influence on growth.
Work on campaigns with wide reach and major visibility.
Benefit from a fully remote and flexible setup.
Receive competitive pay plus performance-based bonuses.
Join a fast-moving startup environment with minimal bureaucracy.
Access strong long-term growth opportunities as the company expands.

Additional Information

Reference code: l2jREYDKze.

Graphic Designer (Performance Creative & Paid Social)